Andrew Hiebl

CEO, ASSOCIATION OF AUSTRALIAN CONVENTION BUREAUX

WHY ANDREW JOINED THE AIMEBASSADOR PROGRAM

“I have always been an AIMEbassador, so formalising the title through this program was a no-brainer. AIME is a critical platform for the business events industry to network, collaborate, innovate and do business.

WHAT IS ANDREW LOOKING FORWARD TO MOST ABOUT AIME 2021?

“I’m looking forward to seeing business events recovery kick off at AIME 2021. The industry has done it so tough in 2020 as a result of COVID-19, but there is an appetite for optimism that can only be generated in-person at this great event.”

ABOUT ANDREW

After graduating from La Trobe University with a Bachelor of Business in Tourism and Hospitality, Andrew entered the business events arena managing events and operations at the Albury Convention and Performing Arts Centre (now Albury Entertainment Centre).

With five years of venue-based event management skills under his belt, the world of destination marketing called through “convention bureaux” and Andrew took on the challenge of heading up the Albury Wodonga Convention Bureau for Destination Albury Wodonga in 2005.

In 2008, Andrew was lured to the calls of the Great Ocean Road where he established the Convention Bureau, Business Events Geelong, for the award-winning regional tourism organisation, Geelong Otway Tourism (now Tourism Greater Geelong and The Bellarine). With a vision of improving Regional Victoria’s reach into the business events market, he was appointed Chair of the Regional Victoria Conference Group the following year, were he led the rebrand to Business Events Victoria and the successful campaign calling on the Victorian Government to invest in the Regional Victoria Business Events Program.

After securing “Hall of Fame” status for Business Events Geelong at the National Meetings and Events Industry Awards in 2012, Andrew reconfirmed his commitment to the industry by taking on the role of Chief Executive Officer for the Association of Australian Convention Bureaux where he holds a position on the Business Events Council of Australia board.

Andrew also represents the business events industry on the long-standing Tourism Visa Advisory Group, convened by the Department of Home Affairs, the recently mobilised National Tourism Incident Communication Plan group convened by Austrade, and has joined the Australian Regional Tourism board.

AIMEbassadors

KICKSTARTING OUR INDUSTRY, TOGETHER.

Mike Williams

SENIOR PARTNER, SENIOR CONSULTANT, GAINING EDGE

Colette Baini

DIRECTOR, THE CONFERENCE ROOM | PRESIDENT, SITE ANZ

Maggie Diasinos

SENIOR GLOBAL SALES DIRECTOR, HYATT

Paula Rowntree

HEAD OF EVENTS & EXPERIENCE, ROYAL AUSTRALIAN COLLEGE OF GENERAL PRACTITIONERS

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