Using the Explori platform, feedback was gathered from AIME exhibitors, hosted buyers, and visitor buyers to capture their experiences at AIME 2024. The AIME team is especially proud of the exceptional Net Promoter Scores (NPS) received:

• Visitor NPS of 44.3 vs. 17.1 industry average
• Exhibitor NPS of 29.3 vs. -6.4 industry average

NPS is a widely recognized metric in customer experience programs, measuring customer loyalty and satisfaction. It’s often referred to as the gold standard for assessing how an event is perceived by its attendees, exhibitors, and buyers. The high scores from AIME 2024 place the event in the top 10% of global trade shows, reinforcing its reputation as the leading event for the Asia Pacific business events industry.

But that’s not all. Post-show analysis further confirms AIME’s position as the must-attend event for the business events community in the region. With the help of our AI-powered meetings tool and a dedicated hosted-buyer team, AIME 2024 delivered remarkable results:

• $330 million in business generated on the show floor—a 50% increase from AIME 2023
• 17,000 meetings—a 42% increase from the previous year
• 595 hosted buyers, up from 400 in 2023
• 670 visitor buyers

In addition to impressive on-site outcomes, AIME’s marketing and media outreach campaign also exceeded expectations:

• 286 media articles
• 1,245 AIME media mentions
• 7.37 million PR reach
• 1.8 million social media impressions
• 67,000 website visitors

AIME Event Director, Silke Calder, expressed her delight with the results:
“The Explori survey results reflect the positive energy we felt on the show floor. Exhibitors were thrilled with the quality of hosted buyers we attracted this year. We invest a great deal in ensuring we bring the right buyers to AIME, and that’s what truly sets us apart. Additionally, we’ve expanded the educational aspects of the event, including the Knowledge Program and Ideas Academy, so it’s fantastic to see buyers rating their experience so highly.”

For more information on how to join us for AIME 2025, taking place at the Melbourne Convention and Exhibition Centre (MCEC) from 10-12 February 2025, contact us [here].