Breakout Session: Metrics that Matter – Building your Confidence for Event Measurement and Demonstrating Impact

The experience economy is thriving and proving one of the most effective tools for achieving cut-through in today’s marketing landscape—but how do you confidently measure impact? Join GPJ’s Head of Audience Acquisition as she shares the importance of measuring your event’s ROI against digital and traditional media channels for consistency and relevance to your brand. With a background in digital media & marketing, Jacquelyn provides a new lens on how event marketers should embrace measurement to prove an event’s value within a data-driven marketing world. Together you’ll explore 7 KPIs to help you map out your measurement strategy, establish benchmarks, and demonstrate the long-term value of events for your brand and clients.

Speaker

Jacquelyn Cowardin

Head of Audience Acquisition, George P. Johnson

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Event details

when:

Monday 17 February

2:00 pm - 2:45 pm

where:

Eureka 2

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