Regional Australia is open for business (for Executive Assistants)
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In the wake of the recent bushfires, regional tourism and events operators are making a strong statement to executive assistants organising events: they are open for business.Over the last four months Australia has been through an unprecedented and brutal bushfire season that has seen many homes and lives lost, not mention threatening the livelihoods of hard-working Australians.
But, as the fires spread, so did their coverage on social and mainstream media. Images began circulating that drastically misrepresented the scale of the fires.
These images—while well intentioned—did damage to Australia’s brand. Many tourism and events operators in regional Australia lost up to 80 percent of their bookings for the year as a result of the viral images, even though they weren’t directly affected by the disaster.
In a time where these regions need visitors more than ever, they are suffering numerous cancellations. Now, the Australian government, destinations, operators and communities from across the country are sending a message to EAs across the nation: they are open for business.
This session will explain where to look and who to speak with, to establish what regions are open and ready for your next event.
Tuesday 23 February
3:30 pm - 4:00 pm