For 21 years, SongDivision has lived the same culture challenges our clients face — growth, change, connection, and the need to keep purpose alive. As a global company operating across APAC, the Americas, and Europe, and having delivered culture-focused experiences in more than 30 countries for Fortune 500s and leading associations, SongDivision has gained a truly international perspective on what makes teams thrive. In this session, founder Andy Sharpe shares how intentionally shaping internal culture has become SongDivision’s greatest strategic advantage, creating a flywheel between team experience and client impact. Through global stories and lessons from two decades of leading a purpose-driven creative organisation, Andy reveals how experience isn’t just something you design for clients — it’s something you must cultivate from within.