AI is reshaping the way clients view value, timelines, and delivery — often creating a gap between what they expect and what’s realistically possible in the events world today. As procurement pressures rise and AI headlines dominate, clients are increasingly assuming faster, cheaper, better… without fully understanding the nuance, risk, or human intelligence still required to deliver exceptional results.

This session unpacks that gulf of expectation and explores how the industry can respond with clarity, confidence, and credibility. We’ll dive into what’s changed, what hasn’t (yet), and how to reframe conversations around time, cost, and value in a way that drives trust, not tension. Expect practical strategies, honest takes, and a few things you’ll want to say to your client — but can’t.