In today's competitive landscape, simply showing up isn't enough. Attendees and clients crave genuine, memorable connections. This session will move past traditional event tactics and provide actionable strategies for leveraging Experience Marketing—the art of designing interactions that immerse, delight, and convert. We will explore how to craft cohesive attendee journeys, measure the often-elusive ROI of experiential activations, and use technology to scale intimate moments. Walk away with a practical framework for transforming your next meeting, incentive program, or exhibition presence from a mere gathering into a powerful, brand-defining experience that delivers measurable business results.