Events are no longer just gatherings—they are platforms for impact, storytelling, and transformation. In this session, we explore how event management and experience design can elevate beyond logistics to create purposeful, engaging, and memorable outcomes. Through practical insights and case studies, we will explore how to turn bold ideas into actionable strategies that resonate with diverse audiences and stakeholders. We will discuss the intersection of creativity, innovation, and purpose: from embedding local flavour and cultural identity into programs, to leveraging collaboration and connection as the cornerstone of successful experiences. The session highlights how events—whether corporate meetings, association conferences, government activations, or incentive programs—can drive measurable value, empower teams, and leave lasting legacies. Designed for planners, venues, destinations, and service providers, this session equips participants with the tools and frameworks to design experiences that truly matter.