Behind every exceptional association event is a planner balancing impossible expectations — limited budgets, demanding stakeholders, volunteer committees, and a mission that’s bigger than the event itself.

This candid and entertaining session lifts the lid on what association event professionals really wish their stakeholders, suppliers, and partners understood — but rarely say out loud.

From navigating politics and purpose to managing member expectations and sponsor dynamics, our panel will share the unspoken realities of designing events that deliver impact on shoestring budgets and high ideals.

Expect honesty, humour, and a few uncomfortable truths — all in the spirit of helping our industry work better together.