Do we properly understand, communicate and deliver on the true value of bringing people together to common purpose? It’s worth far more to the economy than the cost of travel, accommodation and meals. We get together to create community. To share vision and purpose. To align actions. To ignite a passion for shared futures to keep creative efforts alive long after we have returned to the isolation of remote work. It’s time to elevate our events. To modernise how we envision, forecast, plan, program and measuring the future-value of the precious time we spend together. To demonstrate the economic value of the increased productivity of deeply bonded communities. It’s no longer a weekend away from the office. It’s a time to meet face to face. Heart to heart. Events are needed now more than ever. The challenge is on us to be the ‘jewel in the crown’ of organisational development.