Changing social media and digital platform dynamics, means that the performance on digital until 2030 is going to rapidly change. This workshop will be answering questions such as: - What do marketers need to know to measure ROI in this shifting landscape? - How will marketers need to adapt in their resourcing? - What is the most effective methods of gaining performance within the digital marketing world? - What role will hyper-local and hyper-personalised digital play in the coming years?