In this session, ICCA and industry partners will share practical case studies and tips on real sustainable and green actions that organisations can easily apply. Through interactive discussions, we will explore how companies have reduced waste, saved resources, and created positive environmental impact through simple, achievable changes. Using real-life examples, we will demonstrate how organisations can make the most of their sustainability investments—turning green actions into effective marketing messages and strong performance outcomes. Participants will learn how to communicate their efforts clearly, build customer trust, and highlight the value created for both the business and the environment. We matter—and as business events experts, we can lead the way in driving sustainable practices.