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YOUR INDUSTRY. YOUR EVENT.

VISIT AIME 2019. Discover, connect and exchange with the Asia Pacific Meetings and Events Industry.

THE AIME KNOWLEDGE PROGRAM

How do we design and curate human-centred experiences in a rapidly changing digital age? How can we really connect with our audience to create memorable experiences that make them feel their time was well spent?

Melbourne Convention Bureau is the Major Sponsor of The AIME Knowledge Program, and it has been developed in association with our strategic education partner, PCMA. Open to AIME Hosted Buyers, Exhibitors and Media, the program will look at engagement beyond mere content – from ideas on how to challenge the meeting norms and create a culture of innovation, to recognising our unconscious biases, building meaningful communities and creating ongoing connections with them.

 

While cognisant of the opportunities that technology brings, the challenge now lies in reshaping the way we collaborate, innovate, and connect to bring out a shared sense of purpose harnessing collective action that benefits all stakeholders, including shareholders, employees, customers and the communities in which they operate.

09.30 - 10.15 | Leverage the Power of Community to Create Meaningful Events

Anthony Cabraal, Director, EXP Agency

 

Business events are a platform for purpose-driven experiences that bring people together from all walks of life. Mobilizing your audience around a shared purpose builds deep, lasting connections that also benefit society. This session will inspire you to reimagine how community building at your events can make a difference and create a lasting impression on your audience.

 

Learner Outcomes:
• Discover new possibilities to connect with a larger purpose for good
• Recognise how communities are a powerful vehicle to drive social and economic progress
• Deliver more value for your stakeholders, your organisation and the community at large

10.30 - 12.00 | Challenging the Meeting Norms – Rethinking the status quo

Taylor Tran, Innovation Coworking. Felippe Diaz, Group Account Director, George P. Johnson. Brooke Byrne, Signature Events Manager, IBM Australia and New Zealand

 

Tired of hearing “this is the way it’s always been done”? Where past generations of meeting-goers have been passive spectators, attendees today are seeking more active and experiential learning. This session will explore what does and does not need to be challenged, to find new ways of re-thinking the meeting experience.

 

Learner Outcomes:
• Question legacy items in your event strategy with a future-focused lens
• Prioritize areas that require disruption for the most ROI (tie to revenue, acquisition/engagement)
• Persuade your key stakeholders to give buy-in to new concepts

10.30 - 12.00 | Thriving in a Culture of Innovation

Ian Wong, Eruditus.

 

Innovation is unpredictable. High risks, high rates of failures, all while placing your organisation’s existing market advantage at risk. Thriving in a culture of innovation means the traditional role of the business leader will change, taking a different approach to leadership and ones development as a leader. This workshop is aimed at senior level executives.

 

Learner Outcomes:
• Recognize how diverse skillsets, knowledge lead to enhanced creative solutions
• Identify key characteristics of a work environment that stimulates creative exchange
Adopt a leadership style that encourages new ideas, failure and ongoing evolution of your products and services

10.30 - 13.00 | Mini Hackathon: Ignite Innovation and Generate Creative Solutions

Oscar Cerezales, Chief Operating Officer of MCI Asia-Pacific

 

If you have a complex challenge to solve and want to model an approach that has worked wonders for the tech space – look no further than the hackathon. While this cross-disciplinary, collaborative format typically spans a day or more, we’re doing a mini-version where you’ll be able to tackle a challenge, brainstorm ideas and immerse yourself in this experience. Participants will not only gain solutions to business event challenges but a new model to test out at your organisation or future events.

 

Space is limited – advance sign-up required.

 

Learner Outcomes:
• Describe what makes hackathons truly unique experiences that generate breakthrough ideas
• Discover why the most creative solutions happen when you bring different perspectives together
• Identify the essential components for designing a successful hackathon experience

Hackathon participants will attend lunch as a group from 12.30 – 13.00.

Brought to you by LA Tourism.

10.30 - 12.00 | ICCA: The Hot Debate, Why Do You Need a PCO

Facilitator: Anna Case, Gold Coast Business Events

 

Why do you need a PCO when you can organise your own conference!
When it comes to organising conference, associations have to consider whether the conference should be organised in-house, using internal resources and expertise, or outsourced to a professional conference organiser (PCO). The Hot Debate will be conducted in a format with two sides– PCO as proposer and Association as opposer. There is no such thing as right or wrong, but rather to find out what is the best alternative in ensuring the best conference and delegate experience.

10.30 - 12.00 | Dialogue in the Dark Pop Up Workshop

Presented by Guide Dogs Victoria.

 

Dialogue in the Dark workshops comprise of individual and team activities conducted in complete darkness and are delivered by professional facilitators with blindness or low vision.

 

Participants face unpredictable situations similar to many business landscapes offering them the opportunity to discover new skills, cultivate creativity, and adopt a new perspective of the world.

The temporary loss of one key sense can develop a person’s emotional intelligence and social competence, whilst highlighting the importance of effective communication, leadership, and trust.

 

Everyday scenarios take on new meaning as a range of skills are honed to achieve positive outcomes for both the individual and the group. These workshops are designed to challenge assumptions, overcome limitations, and discover hidden potential.

 

Dialogue in the Dark is presented in partnership with Australia’s most trusted charity brand Guide Dogs Australia. All profits support their valuable work in the community and the ongoing operation of Dialogue in the Dark.

 

12.00 - 13.00 | LUNCH

MCEC Courtyard

13.00 – 14.05 | What the Future of Technology Will Mean for Experiences

Dr Jordan Nguyen, Biomedical Engineer, Founder & CEO of Psykinetic. Rahil Bhagat, Head of Content, APAC, Unbound.

 

The line between physical and virtual reality will continue to blur as technology becomes increasingly accessible. How do we continue to design human-centered experiences in this digital world? We’ll explore the relationship between humanity and technology plus reveal future trends that will impact the design and delivery of business event experiences.

 

Learner Outcomes:
• Describe technology trends that will disrupt how you design and deliver events
• Evaluate your current digital strategy to identify opportunities to enhance the face-to-face experience
Build vibrant communities by digitising attendee touchpoints before, during and after events

13.00 – 16.00 | Leaders Forum (Invitation Only)

Bernard Salt, Managing Director, The Demographics Group. Dr Ayesha Khanna, CEO, ADDO, Founder 21C Girls.

 

How will the emerging Asian mega trends affect our business and ultimately our customers over the next five years?  What will the needs of our customers of the future be?  Leaders from the Asia-Pacific Business Events industry will come together to discuss these and other issues impacting business in this rapidly evolving region.

 

Leading economist and social commentator, Bernard Salt will share his views on the megatrends of China, India and how the rise of the corporate model is impacting our sector. And our innovation expert Dr Ayesha Khanna, will lead discussion on how we can embrace technology to improve our customers’ journey.

 

The outcomes of the forum will be presented in the final plenary session at the Knowledge Exchange.

 

Supported by ICC Sydney and Simple View.

14.15 – 15.45 | Debunking the Myths of Inclusive Leadership

Maud Lindley, Serendis Leadership Consultancy.

 

If you think simply hiring demographically diverse staff, having an open mind and being nice makes you an inclusive leader, think again. Our unconscious biases and natural tendency to stereotype require a deeper, more disciplined approach that must be worked on constantly. Executive coach Maud Lindley will debunk preconceived notions of what makes leaders inclusive and the real benefits of fostering a diverse culture.

 

Learner outcomes:
• Recognize the difference between cognitive and identity diversity
• Compare and contrast how you currently define inclusion with the latest research
• Take steps to adjust your leadership style to foster an inclusive and diverse team culture

14.15 – 15.45 | Negotiation Across Cultures

Craig Shim, Alphacrane Intercultural Specialists.

 

Managing cultural differences is hard, but negotiating across cultures can prove to be a real challenge especially when working off completely different cultural premises. Join this session to find ways to reduce cultural barriers and increase intercultural competence while improving your personal negotiation style.

 

Learner Outcomes:
• Be able to define the cultural context of your negotiation
• Leverage intercultural competencies to get better negotiation outcomes
• Apply proven tools for cross-cultural dilemma reconciliation

14.15 – 15.45 | Turning Events into Powerful Communities

Fabian Pfortmüller, Community.

 

Events are fantastic tools to bring humans together, yet often the value for participants ends with the closing of the experience. What if we could extend those experiences and build strong and meaningful communities? Fabian Pfortmüller will introduce the Community Canvas framework to help you design communities that provide value, relationships and belonging for our clients and customers year-round.

 

Learner Outcomes:
• Describe what a community is and what a community isn’t
• Recognize the core ingredients of powerful, lasting communities
• Take tangible steps how to turn a series of events into an ongoing community

14.15 – 15.45 | ICCA Business Exchange Forum @ AIME

Business exchange for ICCA members to share intimate bidding related information of a meeting that they have hosted as an insight for other members to learn for their future bidding.  The business exchange is open to ICCA members only.  To register please email Margaret Lu or Noor Ahmad Hamid.

14.15 – 15.45 | Knowing Your Customer and Your Customer's Customer

Anette Falkner CIS, HCIMA Global Account Strategist, Maritz Travel

 

Designing an incentive program begins with understanding the customer: the content for the business, the commitment of the leadership, the characteristics of the program participants. This course, presented by SITE, helps you determine whether an incentive program is a good fit for the business and the customers.

 

Learner outcomes – by the conclusion of this session, participant should be able to:

  • Developed qualification criteria for the participants
  • Determine how company and country culture affect the design of loyalty and engagement programs.
14.15 – 15.45 | Dialogue in the Dark Pop Up Workshop

Presented by Guide Dogs Victoria.

 

Dialogue in the Dark workshops comprise of individual and team activities conducted in complete darkness and are delivered by professional facilitators with blindness or low vision.

 

Participants face unpredictable situations similar to many business landscapes offering them the opportunity to discover new skills, cultivate creativity, and adopt a new perspective of the world.

The temporary loss of one key sense can develop a person’s emotional intelligence and social competence, whilst highlighting the importance of effectivecommunication, leadership, and trust.

 

Everyday scenarios take on new meaning as a range of skills are honed to achieve positive outcomes for both the individual and the group. These workshops are designed to challenge assumptions, overcome limitations, and discover hidden potential.

 

Dialogue in the Dark is presented in partnership with Australia’s most trusted charity brand Guide Dogs Australia. All profits support their valuable work in the community and the ongoing operation of Dialogue in the Dark.

16.00 – 17.00 | Leveraging Networks to Build Lasting, Beneficial Relationships

Danielle Di-Masi, The Interactions Lab. Brought to you by Saxton. Renee Tan, Chief Producer, H.E.R. Entrepreneur. Solli Raphael, Slam Poet.

Social networking has generated thousands of superficial connections contributing to a widening communication gap. How do you get the most value out of your network? Instead of focusing on a few strong contacts, digital strategist Danielle Di-Masi will reveal how to build on the strength of weak ties and leverage these relationships to achieve personal success.

 

When Renee Tan couldn’t find a network of women raising families who were also aspiring entrepreneurs she created one. She founded H.E.R. Entrepreneur, a platform providing education and support to nurture future female business owners in South East Asia. Renee will share her story of how building this community is empowering women to launch start-ups and changing lives for the better.

 

To close the program, you’ll experience a special performance by 13 year old slam poetry performer Solli Raphael.

 

Learner outcomes:

  • Recognize the difference between productive social networking and hollow connections
  • Strategically select contacts that get you closer to achieving your aspirations
  • Build a powerful community with the right mix of education and connective experiences

Brought to you by LA Tourism.

09.45 - 10.30 | Overcoming Challenges in the Pursuit of Excellence

Cam Calkoen

 

Born with Cerebral Palsy Cam was told that his biggest challenges would be the way he walks and talks, he dreamed big becoming an athletic gold medallist, highly effective charitable fundraiser, social entrepreneur and now a globally renowned inspirational speaker who ignites a connection and clarity between inspiration, dreams and people.

 

Cam Calkoen dreams of a world where everyone is inspired to embrace their opportunity and our physical being is no barrier to succeeding in our dreams and aspirations.

 

No one can walk and talk at birth. Some people like Cam, are presented with this likelihood for the rest of their lives. He chose to defy the odds, and now showcases what can be achieved when we identify a challenge, leverage our opportunities and uniqueness, and indeed live for awesome!

11.25 - 11.30 | Performance Slam Poetry Piece on Community and Human Connection

Solli Raphael

 

Solli Raphael is an award-winning Slam Poet who, at only 12 years of age, won the 2017 National Slam Poetry title in an all-adult poetry competition at the Sydney Opera House.

 

As an eager home-schooling high-school student who has been placed two years ahead of his grade for most subjects, the now 13-year-old Solli enjoys writing powerful and emotive poetry based on his understandings of the world around him, with a hope to influence positive changes – one dynamic word at a time.

11.30 - 12.00 | Turning Events into Powerful Ongoing Communities

Fabian Pfortmuller, Community

 

Events are powerful, because they bring humans together and provide platforms for them to build trust and collaborate. Yet what happens after the events we organize end? Many people these days are talking about “community”, but what is the difference between an event and a community? Community builder Fabian Pfortmüller will show tangible steps how you can turn your event into an ongoing community that creates value for participants not just once a year, but every day.

13.15 - 13.45 | Common Mistakes in Negotiating with Asian Businesses

Craig Shim, Alphacrane Intercultural Specialists

 

Let’s imagine you’ve received interest from a potential buyer in Asia. After initial discussions, you start to notice they appear less interested in pursuing the deal, and you wonder where things went wrong. Does this sound familiar?

 

Intercultural consultant Craig Shim will facilitate this interactive session to help develop your international negotiation skills for Asia. Too many International negotiations fail due to cross-cultural misunderstandings around the way we form business relationships, differences in business mindsets, and negotiation techniques that don’t translate well across cultures. Find out the adjustments you may need to make and avoid these pitfalls.

14.00 - 14.30 | Asia Pacific Destination Report: Perceptions of the Top Five Cities for Meetings

Adeline Kang, Regional Account Management APAC, American Express Meetings & Events

 

Survey of meeting professionals across the Asia Pacific region to identify current perceptions of the top 5 destinations and discuss the challenges and unique experiences of each as a meeting and events destination.

 

The report will discuss in depth the top 5 destinations as reported in the 2019 Meetings Forecast:

  1. Singapore
  2. Sydney, Australia
  3. Bangkok, Thailand
  4. Kuala Lumpur, Malaysia
  5. Hong Kong
15.30 - 16.00 | How to Get More Business from Executive Assistants
Panel:
Tessa Allen, Executive Assistant to the Managing Director – LSH Group Australia (Mercedes-Benz). Natalie McCann, EA/Business Administrator – MBD Industries Limited. Sharon Wilson, Executive Assistant to Chief Operating Officer – Australian Hearing.Facilitated by Russell Peacock, Chairman, Executive PA Media

 

As the meetings industry business model has changed, organisations are increasingly handling and managing key elements of their own events, and invariably executive level assistants are tasked with the responsibilities that were previously commissioned to external professional conference organisers.

 

Direct corporate business is not going to go away, so instead of viewing executive assistants as a threat to your business, this session will provide some great insights to identify how work with EAs to gain their business. There has never been a session at AIME to address this issue, despite it being at the top of the agenda for many PCOs in recent years.

09.45 - 10.30 | Saxton @ The Ideas Academy: The Future of Work is Today

Tomer Garzberg

 

Tomer Garzberg explores the current and future interconnectedness of machine intelligence and the human condition. In his talk, he takes us through an understanding of how and why we got to a place where AI can augment the human in and out of the workplace, how AI actually works and how far we are away from true machine sentience. He explores the role of optimising humans and processes serving the customer, and the infinite potential of customer experience improved by real use cases of AI, creating a faster, more empathetic and more precise environment where everybody wins.

11.30 - 11.50 | Eleven Ways to PR Your Next Event

Kiefer Casamore, Group Account Director, Eleven
Mathew Stoddart, Creative Director, Eleven

 

How do you know if your event has been a success beyond just attendance? It gets written about in the news. Facebook is filled with it. Influencers post it to Instagram. Guests tweet about it.

 

As attention spans continue to diminish, people have never been more hungry for a constant stream of new right now – and through harnessing the power of earned media, Eleven will show you how colliding your event with what’s happening in daily culture will accelerate and amplify brand impact.

 

Eleven PR will demonstrate simple, yet effective communications strategies that take your event from a ten to an Eleven.

13.15 - 13.45 | How Executive Assistants Can Work Effectively with Suppliers to Get the Most for their Events

Panel – John Grealy, Head of Sales & Strategy, Doltone House
Frank Scifo, Senior Manager Meetings & Events, Melbourne Convention & Exhibition Centre

 

Facilitated by – Russell Peacock. Chairman. Executive PA Media

 

Increasingly organisations are handling and managing key elements of their events, and if you are an executive level assistant chances are the event management buck stops with you. This session will give you an inside track on what venues can do to help you to produce great events for your organisation, and within budget.

 

John Grealy of the Doltone House Group and Frank Scifo of the Melbourne Convention & Exhibition Centre will share their insights on latest trends in events, explain what to look for in “corporate friendly” venues and the must-haves that every EA should insist on from a supplier.

15.30 - 16.00 | Travel Truths for Business Events Corporate Incentive Travel

Karen Bolinger, CEO, Melbourne Convention Bureau
& Sherrif Karamat, President and CEO, PCMA

 

The Asia Pacific business events sector is currently worth more than US$200 billion and growing rapidly. To discover more, Melbourne Convention Bureau (MCB) partnered with the PCMA Foundation to commission a research project focussed on the Asian corporate incentive travel (CIT) market. Hear key findings on future trends in CIT, learn four ways to create outstanding incentive experiences and how various stakeholders in the sector can maximize these opportunities.

MEA Workshop Series

Management Skills, Leadership and Career Progression

 

Dates – Monday 18 & Tuesday 19 February 2019

Venue – Melbourne Convention & Exhibition Centre

 

Overview

Management and leadership are two skill sets that are vital for career progression and best practice.  While the two skills may be interrelated, they are also independent and need to be developed continuously over the lifetime of our careers. This two-day workshop, delivered during AIME 2019, concentrates on management and leadership skills in our changing industry and economy.

 

Cost

Book for the entire workshop, or a single 3.5hour session

Entire workshop $550.00 (incl. GST). Online bookings $330.00

Single session cost $150.00 (incl GST). Online bookings $100.00

Includes: Course tuition, online access to course materials and activities, morning tea, lunch and afternoon tea both days.

 

To book single sessions, contact Teigan Hembling  thembling@mea.org.au

REGISTER NOW
Monday 18 February 09.00 – 12.30 | Managing Others
  • Leadership versus management
  • What is leadership?
  • What current management skills are required in the events industry?
  • Leading teams in the modern work environment
  • Case studies of inspiring leadership
Monday 18 February 13.30 – 17.00 | Managing Ourselves
  • Portfolio careers in a changing work environment
  • Personal and professional development
  • Proactive career progression
  • Your responsibilities moving forward
  • Your own pay check
  • Your own brand
  • Your own superannuation
  • Your own training to maintain currency!
Tuesday 19 February 09.00 – 12.30 | Managing Work Environments
  • Agile and other project management styles
  • Productive and proactive work practices
  • The Future of Work
  • Future work environments
  • Project teams and freelancing

Digital communications and strategies for remote project teams

Tuesday 19 February 13.30 – 17.00 | Managing Communication

Communication and Presentation skills

  • Digital communications skills
  • How to clearly communicate in a changing business environment.
  • Presentation skills

Presentation mediums and trends moving forward

SPEAKERS

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MCB

Major Sponsor

AIME Knowledge Program

PCMA

Strategic Education

Partner

ICCA

Supporting

Partner

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Supporting Partner,

Leaders Forum

AIME_Sponsors_SV_300pxw

Supporting Partner,

Leaders Forum

MEA

Supporting

Partner