This workshop will cover the fundamental changes that have developed that every marketer needs to know to perform and create ROI in their campaigns in 2025. From understanding the latest in algorithms, to the basic marketing formulas to execute a successful campaign, to then leverage meetings and events data and create ample opportunity for your organisation pre, during and post event/conference. This workshop will also ensure that you are covered when it comes to understanding the major metrics to track, and knowing what to report. Also, being able to develop out of the box thinking not just with social media but also EDM, Google Ads and SEO.

3 Key Takeaways

• What is the one major update to social media algorithms that will ensure ROI on your campaigns?
• How to develop a framework for social media and digital marketing success in 2025 for events, conferences and MICE campaigns? 
• What are the THREE MAJOR METRICS every social media campaign must utilise to know its on track? And it's not followers!