This session will introduce association event planners and managers to a practical framework for quantifying the true influence of their association's gatherings. By moving beyond traditional surface-level metrics such as attendance and satisfaction, this session delves into innovative methods to capture the long-term impact your events have on your member community, stakeholders, and mission. Learn to harness these insights to craft more meaningful, mission-driven events that drive tangible change within your sector. Gain the knowledge and tools necessary to measure and report on the outcomes that matter most—whether they be member engagement, policy influence, educational advancement, or community transformation. Join us in exploring the latest strategies in impact measurement, and leave equipped to elevate your event's significance, build a compelling narrative of success, and secure future investment in your programs.

3 Key Takeaways 

• Understand the Fundamentals of Impact Measurement: Gain a solid understanding of the key principles behind impact measurement and learn to differentiate between traditional event metrics and true impact indicators that reflect long-term community and organisational benefits.
• Design Event Goals Aligned with Mission and Impact: Learn how to set event objectives that align with your association's strategic goals and mission, and develop methods for measuring success beyond immediate outputs, focusing on long-term outcomes and legacy.
• Apply Practical Tools for Measuring Event Impact: Walk away with actionable tools and techniques for collecting, analysing, and reporting on impact data, helping you to articulate your event's contribution to the association’s broader goals, improve stakeholder engagement and position your association as a true leader in the sector.