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9–11 February 2026 | Melbourne, Australia

Knowledge Program

AIME Exhibition Show Floor

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2.10 - Unleash the Power of AI-Human Synergy: SPARK - presented by PCMA APAC

10 Feb 2025
MCEC room 220
Breakout Sessions: Upskilling

Dive deep into SPARK, a cutting-edge AI platform tailored for event professionals. Discover how SPARK differs from other AI tools like ChatGPT, Co-Pilot, Claude and others, and learn to harness its unique capabilities to support and elevate your events. Through practical exercises and real-world scenarios, you'll gain firsthand experience with SPARK's diverse functions, empowering you to streamline your workflow, enhance creativity, and deliver unforgettable experiences. Whether you're a seasoned pro or new to AI, this workshop will equip you with the skills to thrive in the evolving landscape of event management.

*Laptops and tablets are strongly encouraged for hands-on experience. 
  
Key Takeaways:

  • Understand how SPARK differs from other AI platforms and its unique advantages for event professionals.
  • Gain practical experience using SPARK’s features for real-world event planning tasks.
  • Identify specific ways to integrate SPARK into their planning processes to save time, enhance creativity, and improve attendee experiences.
  • Develop a clearer understanding of how AI complements human skills in event design and execution, and leave with actionable insights and tools to start leveraging AI immediately in their roles.


 

PCMA logo

Speakers
Florence Chua, Managing Director, APAC - PCMA
Anne Jamieson, Chief Executive Officer - Saxton Speakers Bureau
Paula Rowntree, Head of External Engagement - Australian Psychological Society

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