Sales models and buyer preferences have evolved: the sales crossroads is here. With tighter budgets, higher client expectations, changing buyer profiles and AI, we need to evolve how we sell. We'll explore how you can adapt to the future of sales and AI in an actionable and highly practical way. We'll unpack sales strategies you can execute immediately, because we matter! Whether you're focused on ticket sales, venue bookings, selling your services or other components of event sales, this session will give you actionable strategies to deliver growth.

3 Key Takeaways

• Sales Evolution Unpacked: Understand the impact of AI, changing buyer preferences, and new go-to-market approaches—and how to quickly apply these in your events business. Plus, learn the three high-performance sales habits that can double your chances of exceeding sales quota.
• Leverage AI Effectively: Learn how 75% of top performers use AI—without needing to be tech-savvy or spend a fortune.
• Master Productivity: Discover how to boost your sales and marketing results even when time and bandwidth are limited.