Business events are more than just a great program, they are about creating seamless personalised end to end customer experience. To deliver an engaging and inspiring event, we need to understand our audience & consider the physical and digital touch points before, during and after the event. The behind-the-scenes elements, such as enabling the people, technology and brand, really make a difference. It is these elements that guests often aren't even aware of, but have been put in place to create the best experience for them. This session brings together CX professionals to share insights into how they use research, data and insights and customer feedback to enhance and improve their CX. You'll hear of their best innovations, what they have learnt, and the simple changes you can make, to elevate your business event.

3 Key Takeaways

• A stronger understanding of what CX is and how business events can build/embed into their planning.
• Insights into how PCOs and Event Planners can use CX to enhance the experience, and therefore reputation and legacy of their events.
• Practical tips into small but effective changes they can make to their events straight away.