All RFPs seek that unique hook, the ‘it factor’ that wins the business. For DMCs and buyers, this means sharing valuable insights and intellectual property to create competitive presentations. In today’s changing market, where IP is threatened by AI, unauthorised access, and time constraints, it's essential to address these challenges. This session will push DMCs and buyers to confront this growing concern while offering practical guidance on protecting innovation. Through an interactive workshop, attendees will explore key issues, including:

• The Value of Intellectual Property in Incentives
• Common IP Challenges in the Incentive Market
• Legal Protections and Their Limitations
• Strategies for Protecting Intellectual Property
• Balancing Openness and Protection
• Building Trust and Ethical Practices
• The Future of IP Protection in the Digital Age

3 Key Takeaways:

• Collaboration and Trust Are Critical: The industry eco-system matters – and is essential in creating successful incentive programs.
• Balancing Openness and Protection: Both DMCs and buyers must find the right balance between sharing critical insights and protecting their competitive advantage, whilst ensuring that innovation can thrive.
• Empowerment Through Knowledge: knowing how to take pro-active steps to safeguard intellectual property in an evolving market.