Ali Lord is an accomplished events professional with over 17 years of international experience across venue, client, and agency sectors. As the founder of HeadBox Australia, Ali is passionate about transforming the events industry through innovative solutions, cutting-edge technology and expert event services. Her background includes leading the UK & Ireland events team for a global media giant, where she managed large, high-performing teams and drove strategic growth. Ali has also worked with global brands like Dentsu and Barclaycard, helping to innovate their events programs and elevate their outcomes at scale. With a rare blend of strategic insight, operational expertise, and creative vision, Ali is redefining how companies plan and deliver events for the future.