Anna is the Founder and Chief Amazement Officer of Sight Agency, a proud mother, and a Sydney-born creative dedicated to making a meaningful impact in the world.
Throughout her career, she has led numerous high-profile global projects, brand campaigns, and product launches across the Asia-Pacific region. Her work has earned her multiple accolades, including one Gold, two Silver, and one Bronze at the 2020 APAC Stevie® Awards for B2B and Consumer Event Innovation, as well as the prestigious title of Agency Head of the Year at the 2020 Campaign Asia Event Marketing Awards.

Anna’s journey began in hotels, food, and beverage, where she honed her sales and marketing expertise before discovering a passion for events, production, and live communication. Over the years, she has collaborated with some of the industry’s most innovative event companies, delivering projects for globally recognised brands.

Having spent seven years in Shanghai and eight in Singapore, Anna has built a reputation for creating live experiences that consistently exceed expectations. Her consultative leadership style emphasises building lasting relationships and fostering high-performing teams, which has contributed to exceptional sales results and project outcomes.
Since 2006, her career across China and Singapore has been shaped by an entrepreneurial spirit and a commitment to delivering creative, cost-effective solutions in live production. Today, she is dedicated to empowering others in the industry to shine, ensuring that smaller, innovative players are not overshadowed by global giants.

Anna’s ethos is rooted in strong ethics, precision, and an uncompromising commitment to excellence—“near enough” has never been part of her vocabulary. She takes pride in ensuring her teams consistently deliver outstanding results.

Visionary, accomplished, and driven by a passion for live experiences, Anna continues to inspire and lead within the events and marketing industry.