Deanna founded a consultancy specialising in government, not for profit, associations and SME particularly helping businesses understand commercialisation. She is a specialist in business events, tourism and the cultural sector.

Deanna has held senior roles across govt, corporate and NFP including: Sofitel Sydney Wentworth and Accor (Director of Sales & Marketing – Swiss Grand), Tourism Australia (Business Events Australia), Business Events Sydney (then SCVB).

Deanna re-opened her consultancy in 2017 which has offices in Sydney, Gold Coast and Darwin. Clients of Mayvin Global include: Destinations International; API Leisure & Lifestyle; Central Coast Council; Local Govt NSW (NFP); Museum of Applied Arts & Sciences; Agenda Pty Paris, AGB Events (National Library of Australia), Laissez-faire Catering, National Parks and Wildlife NSW, Barangaroo Development Authority, Association of Australian Convention Bureau, Los Angeles Tourism & Convention Board (via Clockwise Consulting), NT Business Events, Business Events Sarawak, China National Convention Centre, Sydney Living Museums, Royal Agricultural Society of NSW and ACPSEM.

WHERE YOU CAN SEE Deanna…

Synopsis

AI is not just a buzzword, but a powerful tool that can help you achieve your event goals and challenges. Whether you are a meeting planner or a business event supplier, you need to know how to leverage AI to generate income, increase profitability, and create operational efficiencies.

In this interactive workshop, you will learn from the experts and the case studies of Project Spark, an AI research and development partnership between Gevme and PCMA. You will also discover how AI can enhance the human connections and the social impact of your events. Are you ready to join the AI revolution? Register now and don’t miss this opportunity to learn from the experts and network with your peers.

Key Takeaways

1. Identify the best AI tools and solutions for your event goals and challenges
2. Implement AI strategies and best practices to optimize your event performance and ROI
3. Evaluate the impact and value of AI on your event outcomes and stakeholder satisfaction

Target Audience

This session is suitable for event planners and business event suppliers, and anybody interested in learning and applying AI for events.