Denise Sorrell is an accomplished Director of Events & Member Engagement with over 30 years’ experience leading strategic event programs across five-star hospitality, healthcare, medical associations, and professional services. Her career began with The Ritz-Carlton and Hyatt Hotels, where she developed a strong foundation in service excellence, operational precision, and guest-centric delivery — principles that continue to shape her leadership today. Denise has successfully managed national event portfolios, driven member engagement initiatives, secured high-value partnerships, and delivered exceptional experiences for guests and delegates alike. Recognised for her collaborative leadership style, commercial focus, and ability to align programs with organisational strategy, she is passionate about creating meaningful experiences that connect people, strengthen industries, and deliver measurable impact.