With over 25 years of experience working in various APAC countries to drive business growth and collaboration with other regions, Florence is well attuned to the diverse cultures and markets.

Flo brings a diverse background in media production, association management and marketing communications. In her past roles, she overseen different business lines, including consulting services, event services and marketing activations in multiple countries.

At PCMA, her focus is on growing the PCMA community in the APAC region. She collaborates with stakeholders to deliver professional development and networking opportunities to the business events community to advance their careers, and the industry.