Ian Jones, known to many as the “Kamo Kid,” is one of New Zealand rugby’s most respected figures. A former All Black with 79 test caps, Ian built his career on integrity, teamwork, and leadership, values he now brings to his role as General Manager of the All Blacks Experience, a world-class cultural attraction in the heart of Auckland. Ian is passionate about sharing the rich legacy of the black jersey, the power of Māori culture, and the deep connection between rugby and New Zealand identity. His role involves guiding one of New Zealand’s most innovative tourism experiences, blending storytelling, heritage, and technology to engage both local and international audiences. In addition to his rugby and leadership career, Ian has long been a trusted voice in New Zealand sports media, known for his insight and clarity. This background makes him a confident and compelling speaker who connects with audiences across sport, business, and culture. With his unique blend of lived experience and natural storytelling, Ian inspires others to lead with purpose, pride, and authenticity.