Head of Audience Acquisition, George P. Johnson
Jacquelyn, known as JC to her peers, is an recognised marketer delivering integrated, data-driven solutions with a large emphasis on B2B brands and is currently the Head of Audience Engagement at George P. Johnson.
She offers a unique perspective to the industry that integrates disciplines across digital media, audience strategy, and experiential marketing. Her character and passion for the industry has been cemented across her 13 year career across US & APAC markets. She regularly refines her method, making her approachable, inclusive, and empathetic to clients and teams.
At GPJ, she leads their Audience Engagement department with a focus impact and measurement. She is acutely aware of event trends, market research and data to amplify experiences and build stronger relationships with your brand. Since arriving in 2016, and now deep-rooted in Sydney, JC is active in the industry across the Marketing Academy Australia, which she was a scholar recipient of in 2017, has spoken at NGEN events, on the judging panel for the Media Federation of Australia Awards two years in a row, and is a mentor to four.
In September 2019, she was recognised as one of AdNews Australia’s Top 20 Emerging Leaders, and was a finalist in the Australian Event Awards for her work in Marketing Achievement. JC is currently completing an advanced executive course in Data Science through the University of California, Berkley.
WHERE YOU CAN SEE JACQUELYN
Breakout Session: Metrics that Matter: Building your confidence for event measurement & demonstrating Impact
Date: Monday, 17 February 2020