Jacquelyn Cowardin

Head of Audience Acquisition, George P. Johnson

Jacquelyn, known as JC to her peers, is an recognised marketer delivering integrated, data-driven solutions with a large emphasis on B2B brands and is currently the Head of Audience Engagement at George P. Johnson.

She offers a unique perspective to the industry that integrates disciplines across digital media, audience strategy, and experiential marketing. Her character and passion for the industry has been cemented across her 13 year career across US & APAC markets. She regularly refines her method, making her approachable, inclusive, and empathetic to clients and teams.

At GPJ, she leads their Audience Engagement department with a focus impact and measurement. She is acutely aware of event trends, market research and data to amplify experiences and build stronger relationships with your brand. Since arriving in 2016, and now deep-rooted in Sydney, JC is active in the industry across the Marketing Academy Australia, which she was a scholar recipient of in 2017, has spoken at NGEN events, on the judging panel for the Media Federation of Australia Awards two years in a row, and is a mentor to four.

In September 2019, she was recognised as one of AdNews Australia’s Top 20 Emerging Leaders, and was a finalist in the Australian Event Awards for her work in Marketing Achievement. JC is currently completing an advanced executive course in Data Science through the University of California, Berkley.


Breakout Session: Metrics that Matter: Building your confidence for event measurement & demonstrating Impact
Date: Monday, 17 February 2020



Holly Ransom

AIME 2020 Content Weaver | CEO, Emergent

Professor Greg Clark

Global Advisor, Chairman, Author, NED

Simon Doble

CEO, SolarBuddy

Claire Epps

Senior Marketing Manager Events & Executive Marketing Adobe, Australia & New Zealand

Megan Flamer

Founder, Mindful Under Fire

Gary Grimmer

Senior Partner, GainingEdge

Alana Hay

Milestones Creative

Christopher Kai

Founder and CEO, Mathem Group

Adeline Kang

Regional Account Management APAC American Express Meetings & Events

Geneviève Leclerc


Dave Lim

Founding Partner, IdeasWorthDoing

Tal Meretz

Event Strategist, Cvent Australia

Mary Orgill

General Manager, Marketing and Events - ANZIIF

John Peacock

CEO, Associations Forum

Don Rapley

Managing Director, TYC Transform Your Conversations Leadership Development Facilitator and Executive Coach

Dr Kate Raynes-Goldie

Igniter of Curiosity, Award-Winning Designer, Keynote Speaker and Certified Facilitator of LEGO® Serious Play®

Bim Ricketson

Executive Creative Director, George P. Johnson Australia

Monica Tonner

Event Manager for Boating Industry Association of Victoria (BIAV)

Sarah Rowan

Australia's Top Female Speed Painter

Didier Scaillet

CEO, Society for Incentive Travel Excellence

Gee Songpathara

Founder and Facilitator, MindDojo Thailand

Jennifer Trethewey

Director/Founder of JTG Global, Author Change or Choke

Mike Williams

Senior Partner, GainingEdge