Jess Turnbull is Australia’s first dedicated B2B Trade Show Strategist and founder of OSCAR Events Co. She is passionate about helping marketing leaders cut through the noise, create synergy in their teams and harness the full potential of their events. Through the proprietary OSCAR framework, Jess empowers organisations to design trade show strategies that deliver clarity, creativity, and measurable impact. Her approach blends international experience with practical execution, giving leaders the tools to collect metrics that not only shape future performance but also demonstrate the undeniable value of events to their business. Jess is known for her strategic clarity, no-fluff delivery, and ability to reframe events from cost centres into catalysts for connection, credibility, and growth.