As the CEO of DIRECTIONS, a leading professional conference and incentive travel organiser in Sydney, Joanna Hancock brings over 20 years of unparalleled experience in the conference, incentive, event, and travel management industry. Under her leadership, DIRECTIONS CIM has established itself as a trusted partner for corporate Australia, offering comprehensive service solutions tailored to meet the diverse needs of its clients. With a keen insight into the immediate goals and long-term strategies of her clients, Joanna excels in aligning innovative and creative event solutions to drive success. Her commitment to excellence has allowed the company to host remarkable and successful events in destinations all over the globe.

Joanna's leadership has earned DIRECTIONS accolades and recognition from industry peers and partners, further solidifying the company’s reputation for excellence in event management. She continues to inspire her dynamic team, fostering a culture of innovation, collaboration, and dedication to delivering outstanding event experiences.