Sally Hill

Experience strategist, community builder and purpose-driven business expert

Sally is a leader, thinker and doer in the world of event experience design, community building and purpose-driven business. She works as an independent consultant and advisor around event design, digital communications and experience strategy.

Sally designs events and experiences in a completely new way by bringing user experience (UX) design methodologies to event production. This method means that events are designed holistically across the digital as well as the real world, and that humans are put at the centre of the design process.

Sally has worked in a range of digital and creative agencies, and ran her own experience design agency, Wildwon, for six years. Since leaving Wildwon, Sally has refined the event experience design process further into an overall event strategy and concept development methodology, as well as her proprietary tool, the Event Experience Map.


Breakout Session: Harnessing the Power of Human-centred Design for Events
Date: Monday, 17 February 2020

Ideas Academy: Harnessing the Power of Human-centred Design
Date: Tuesday, 18 February 2020


Holly Ransom

AIME 2020 Content Weaver | CEO, Emergent

Didier Scaillet

CEO, Society for Incentive Travel Excellence

Jacquelyn Cowardin

Head of Audience Acquisition, George P. Johnson

Simon Doble

CEO, SolarBuddy

Claire Epps

Senior Marketing Manager Events & Executive Marketing Adobe, Australia & New Zealand

Megan Flamer

Founder, Mindful Under Fire

Gary Grimmer

Senior Partner, GainingEdge

Alana Hay

Milestones Creative

Christopher Kai

Founder and CEO, Mathem Group

Adeline Kang

Regional Account Management APAC American Express Meetings & Events

Dave Lim

Founding Partner, IdeasWorthDoing

Tal Meretz

Business Development Manager, Cvent

John Peacock

CEO, Associations Forum

Don Rapley

Managing Director, TYC Transform Your Conversations Leadership Development Facilitator and Executive Coach

Dr Kate Raynes-Goldie

Igniter of Curiosity, Award-Winning Designer, Keynote Speaker and Certified Facilitator of LEGO® Serious Play®

Bim Ricketson

Executive Creative Director, George P. Johnson Australia

Sarah Rowan

Australia's Top Female Speed Painter

Gee Songpathara

Founder and Facilitator, MindDojo Thailand

Jennifer Trethewey

Director/Founder, JTG Global

Mike Williams

Senior Partner, GainingEdge