A founding member of ICC Sydney’s leadership team, Sam developed the award-winning communications and marketing strategies that established one of the business events industry’s strongest brands.  

As a champion of sustainability and social justice, Sam oversees ICC Sydney’s globally respected, industry leading Legacy Program, Corporate Social Responsibility Strategy and Reconciliation Action Plan all of which have been awarded or recognised internationally as world leading.

Sam is a Board Member of Australian Business Events Association, Chair of its Sustainability Committee and a member of the AIPC Future Shapers Taskforce.