Sarah is driven by a passion for events and believes in the power of face-to-face interactions to build communities, inspire, and promote change. Valuing clients has always been central to her business approach. She excels in master planning and developing innovative events that engage audiences. Her strong client relationships and creative spirit make her a leader in the meetings and events industry. Sarah frequently speaks at international events and serves on industry panels, sharing insights on world-class meetings. With over 30 years of experience, she ensures ICMS conferences meet the highest standards. Currently, she is the President of IAPCO.