Tim Groot is the founder and CEO of Grip, the AI-powered, end-to-end event platform built for revenue growth. He graduated with a BBA in International Management from the Amsterdam University of Applied Sciences and the Hong Kong Polytechnic University. His passion for events and startups eventually led him to co-found Grip in 2015. Over the last eight years, Tim has won multiple awards, led the UFI Digital Innovation Working Group and built a company of over 70 employees all focused on helping event organizers deliver world-leading events.