In this engaging and interactive keynote presentation, Daniel will demystify the fundamentals of Generative AI, drawing upon his extensive expertise in the field and its practical applications. Through enlightening case studies and real-world examples, you will discover how Generative AI is revolutionising various aspects of marketing and sales in the industry. From crafting compelling content and personalising attendee journeys to optimising lead generation and enhancing on-site experiences, Daniel will share inspiring use cases and strategies to harness the power of Generative AI effectively. Organisations will learn how to leverage this cutting-edge technology to drive innovation, growth, and unparalleled value for their exhibitions and business events.