The global events industry is at a pivotal moment, reimagining how business is done. This session will present fresh insights from a MEA industry survey, revealing how key themes, such as sustainability, technology, AI-driven efficiency, inclusivity, and the need to monetise events, are reshaping business models across the region.

Join members of the MEA board and leading industry experts to discuss the findings, explore practical applications, and consider what the future holds for event organisers, suppliers, and stakeholders in the events ecosystem. Whether you’re a PCO, events industry supplier, or venue, this session will provide insights and strategies to future-proof your business model for success.

3 Key Takeaways

• Exclusive Industry Data: Gain access to MEA’s 2025 survey insights, highlighting the forces driving profitability and reshaping business models—including sustainability, AI, and inclusivity. This data will be released for the first time at the AIME Knowledge Session, revealing trends and directions shaping the events industry.
   

• Real-World Strategies: Learn actionable strategies from industry experts and MEA board members on how to monetise sustainability, leverage AI, and build a connected ecosystem that drives growth. Walk away with practical examples to future-proof your business model and unlock new revenue streams.
   

• Collaborative Strategy Development: Engage directly in shaping your own business strategy through live polling, interactive discussions and collaborative exercises.  Utilise the new data and this collaborative session to equip yourself for long-term success.