This session will explore advanced techniques and strategic insights for creating unforgettable moments tailored to top executives. Drawing from IBM's Uncharted Executive Insights Series - a comprehensive 12-month engagement exploring the effects of Generative AI on governance, ethics, customer experience, workforce productivity, and innovation—this session will reveal how to leverage storytelling, personalized interactions, and AI-driven strategies to captivate and connect with CXOs.

We’ll explore how AI can revolutionise marketing and events, particularly for high-stakes engagements with top executives, diving into best practices for using AI in marketing. Join us to learn how to harness AI's potential to craft transformative experiences that not only resonate with executives but also drive lasting connections, inspire action, and accelerate innovation.

Key takeaways:

• Practical tools and strategies for integrating AI into event marketing to optimize engagement and influence.
• Advanced Techniques for Engagement: Learn cutting-edge strategies and insights for crafting unforgettable experiences specifically tailored to senior executives.
• Best Practices for Effective Event Marketing: Discover actionable tools and strategies for event marketers to transform ordinary events into extraordinary opportunities.