As owner and Founder of global social media and digital agency ‘Attention Experts’, which was started in 2016 is today Australia’s most highly rated and awarded social media agency. George has worked on social media strategy, digital strategy, management and analysis across over 30 different industries with companies from across the world. George successfully built and sold two multi-million dollar companies through social media between 2010 - 2016. George previously won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards and has won multiple industry leading awards through Attention Experts. George has been called to be an expert witness in court cases involving social media. He is a sought-after keynote speaker and presenter for industry groups, having spoken to over 30,000 people around the world. George also formerly lectured on behalf of the Centre for Continuing Education on social media strategy at Sydney University.