Melbourne is the Place to Be
31 January 2020 • Destination Spotlight
Set on the shores of picturesque Port Phillip Bay, the southern-most city of mainland Australia is Melbourne; the capital city of Victoria where creativity and innovation come together to deliver great events, exciting places to explore and cutting-edge advancements that are globally acclaimed.
An undisputed leader in innovation, the city has become synonym with many success stories particularly in the fields of technology, science and medicine. Fostering education, research and development, Melbourne is recognised as a knowledge powerhouse where collaborations of great minds have led to breakthroughs of international acclaim. This has led to Melbourne become an appealing destination to host collaborative business events that facilitate knowledge-sharing, trade partnerships, education, investment and long lasting legacies.
As a major Australian gateway, Melbourne is easily accessible for international delegates and also easy to navigate once arrived. Perfect to explore on foot or via our extensive transport network, Melbourne invites delegates to discover its creative culture, expressed in its food, fashion, events, arts and music scene. For those wanting to explore further afield, the unique natural beauty of regional Victoria is just a short trip away.
ARTS AND CULTURE
There is never a shortage of options to explore Melbourne’s wealth of attractions, activities and arts and cultural offerings. Melbourne’s culture is vibrant and alive. A city that incites inspiration, it’s a melting pot of creativity expressed in its arts, design, fashion and events. You will discover that from theatre shows and live music to comedy clubs and fashion shows, Victoria celebrates a vibrant artistic culture, ready to be explored. READ MORE
A city surrounded by nature, Melbourne has direct access to some of the best wildlife encounters, outdoor adventures, spectacular coastlines and lush green valleys giving way to enchanting wineries and impressive vistas. Choose from many options close to the city or a short drive away in some of Victoria’s most breathtaking destinations. Find out more about the myriad of nature and wildlife experience in Victoria HERE
FOOD AND WINE
Melbourne is renowned as a vibrant multicultural city with an exciting dining scene to match. A leader in food trends and dining experiences, Melbourne is surrounded by the highest quality natural produce and innovative chefs, evidenced in its diverse dining scene teamed with quirky bars, sophisticated venues and a renowned coffee culture. Melbourne provides an ever-changing feast for the senses with new restaurants and bars popping up around town.
Make sure to visit the Uncover Melbourne stand at AIME 2020 to learn more about the wonders of one of the world’s most liveable cities.
Original content sourced from Melbourne Convention Bureau.