It is with great excitement that we announce that the Northern Territory Convention Bureau will now be known as Northern Territory Business Events.

Whilst the formal launch will take place at the 2020 Asia-Pacific Incentives and Meetings Event (AIME) in Melbourne in February, the new name will be rolled out progressively from mid-September onwards.

The Northern Territory Convention Bureau has embraced a new name to resonate and engage more effectively and efficiently with the business events marketplace.

As part of a recent Tourism NT Brand Review, testing was undertaken in domestic and international markets. Research outcomes suggested that association, corporate and trade planners will often search for terms such as ‘conferences’ and ‘business events’, when seeking information on potential destinations.

Rebecca McCaig, Director of Northern Territory Business Events, spoke about the rationale for the new name. “With digital channels now playing such a key role in destination research, we have identified that by incorporating ‘business events’ into our name, we will increase online engagement leading to an enhanced level of client interaction.”

The new title comes as Tourism NT releases a new brand. The new tagline, ‘Different in every sense’, seeks to convey what many highly-satisfied business events planners already know, that the Northern Territory is unlike any other place on earth. The NT provides a multi-sensory experience for delegates encouraging the disconnection from hectic, every day routines and a renewed energy to achieve positive outcomes relevant to their business event.

Learn more about Northern Territory Business Events.