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AIME Knowledge Program

Monday 10 February, 10am - 5.15pm | MCEC

The Knowledge Program takes place the day before the two-day trade exhibition commences. Our theme is "We Matter!". The Knowledge Program is curated in partnership with BEAMexperience and our Knowledge Program Committee. The Knowledge Program is included in the hosted buyer package, exhibitors receive two passes, and visitor buyers may upgrade their badge to attend. It is not open to visitor suppliers.

Beam Experience 

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AIME Welcome Event

Monday 10 February, 7pm - 10pm | Venue TBA

Following on from the Knowledge Program, the legendary AIME Welcome Event brings together hosted buyers, exhibitors, media and upgraded visitor buyers. Meet friends, new and old, at an evening filled with great entertainment, food and drink. 

Like the Knowledge Program, the Welcome Event is included in the hosted buyer package, exhibitors receive two passes, and visitor buyers may upgrade their badge to attend. It is not open to visitor suppliers.

The venue for the AIME 2025 Welcome Event will be announced soon!

Register as a visitor buyer & upgrade your badge

AIME Ideas Academy presented by Spice

Tuesday 11 & Wednesday 12 February, 9.30am - 5.00pm | MCEC

Held on the AIME show floor, the AIME Ideas Academy presented by Spice will bring you practical sessions that you can use to enhance your event experience. The Ideas Academy program will be released in mid-November and is open to all attendees.

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AIME Knowledge Program Agenda

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10:00
  1. Light Bite
    MCEC Plenary Foyer
    60 mins
    • Networking
11:00
  1. Knowledge Program Plenary taking place at the MCEC
    MCEC Plenary 3
    180 mins
    • Plenary

    Doors open from 10.45am.

    Welcome from:

    • AIME Knowledge Program Curator, El Kwang, Founder & Chief Engager, BEAMexperience
    • Silke Calder, AIME Event Director, Talk2 Media and Events


    Followed by inspirational keynote presentations from:

    • Gus Balbontin, brought to you by ICMI
      Keynote Session 1: ADAPT
       

    • Dr Kristy Goodwin, brought to you by Ovations! Speaker Bureau
      Keynote Session 2: Powered-Up Performers: The Neuroscience of Sustainable Peak-Performance in a Digital Age


    Then to follow will be an insightful senior level panel. Panelists will be confirmed shortly.
     

14:28
  1. 1 mins
14:30
  1. MCEC room 211
    60 mins
    • Breakout Sessions: Upskilling
    PRESENTATION: Discover how to elevate your approach to executive engagement.
  2. MCEC room 218
    60 mins
    • Breakout Sessions: Upskilling
    PANEL DISCUSSION: When people are at the heart of everything we do, Customer Experience (CX) should be at the forefront of our planning.
  3. MCEC room 208
    60 mins
    • Breakout Sessions: Self Leadership
    PRESENTATION: Understand the importance of PLAY - Purposeful Leisure Activating Youthfulness - on wellbeing and organisational culture.
  4. MCEC room 209
    60 mins
    • Breakout Sessions: Self Leadership
    PRESENTATION: Gain practical techniques for harnessing Emotional Intelligence to connect with audiences.
  5. MCEC room 216
    60 mins
    • Breakout Sessions: Industry Matters
    PANEL DISCUSSION: Join the conversation and help shape a future for the business events industry that fosters a safer, menopause-friendly workplace.
  6. MCEC room 212
    60 mins
    • Breakout Sessions: Industry Matters
    PRESENTATION: Emerging leaders play a key role in the future of the business events industry.
  7. MCEC room 213
    60 mins
    • Breakout Sessions: Industry Matters
    PANEL DISCUSSION: Incentive travel thrives on the strength of global connections, driving not just individual success but creating a ripple effect that benefits entire communities and industries.
  8. MCEC room 217
    60 mins
    • Breakout Sessions: Workplace Management

    PRESENTATION: Just as a turkey uses a distinctive "beep" to communicate effectively within a flock, communication within your multigenerational team needs to be clear, straightforward, and meaningful to create unforgettable guest experiences.

     

  9. MCEC room 219
    60 mins
    • Breakout Sessions: Workplace Management
    PRESENTATION: Have you ever noticed how some employees thrive in the midst of what seems like chaos? Or how they can laser-focus on a project, while routine tasks feel insurmountable?
  10. MCEC room 220
    60 mins
    • Breakout Sessions: Upskilling
    WORKSHOP: In today's fast-evolving landscape, associations must demonstrate not just the success but the deeper value of their events.
15:30
  1. Afternoon Tea
    MCEC Plenary Foyer
    45 mins
    • Networking
16:15
  1. MCEC room 211
    60 mins
    • Breakout Sessions: Upskilling
    PRESENTATION: Sales models and buyer preferences have evolved: the sales crossroads is here.
  2. MCEC room 218
    60 mins
    • Breakout Sessions: Self Leadership
    PRESENTATION: Explores how everyday acts of bravery create a high-performance culture.
  3. MCEC room 208
    60 mins
    • Breakout Sessions: Self Leadership
    WORKSHOP: Practical and interactive self-leadership toolkit.
  4. MCEC room 209
    60 mins
    • Breakout Sessions: Self Leadership
    WORKSHOP: Practical strategies to help you be more efficient and effective in your meeting planning.
  5. MCEC room 216
    60 mins
    • Breakout Sessions: Industry Matters
    PANEL DISCUSSION: This session will address IP challenges faced by DMCs and buyers.
  6. MCEC room 212
    60 mins
    • Breakout Sessions: Industry Matters
    PRESENTATION: In an era where tourism can either uplift or exploit communities, this presentation will explore how indigenous tourism can be a catalyst for positive change.
  7. MCEC room 213
    60 mins
    • Breakout Sessions: Industry Matters
    PANEL DISCUSSION: The global events industry is at a pivotal moment, reimagining how business is done. This session will present fresh insights from a MEA industry survey, revealing how key themes, such as sustainability, technology, AI-driven efficiency, inclusivity, and the need to monetise events, are reshaping business models across the region.
  8. MCEC room 217
    60 mins
    • Breakout Sessions: Workplace Management
    PRESENTATION: This session provides actionable insights on understanding and engaging with Generation Z in the workplace. 
  9. MCEC room 219
    60 mins
    • Breakout Sessions: Upskilling
    PRESENTATION: This workshop is one not to miss! Presented by award-winning social media and digital marketing expert, George Hawwa from global social media agency, Attention Experts.
  10. MCEC room 220
    60 mins
    • Breakout Sessions: Upskilling
    WORKSHOP: Are you ready to witness the ultimate clash of minds - AI vs. Human?
17:15
  1. Close of AIME 2025 Knowledge Program
    0 mins

AIME Knowledge Program committee members

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AIME Ideas Academy presented by Spice

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09:30
  1. Ideas Academy - Exhibition Show Floor
    45 mins
    Three senior events professionals deep dive into the proven design principles and trends that lead to events success.
10:45
  1. Morning Tea
    30 mins
11:30
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    Timeless business truths: Enterprise survival and other tips for success
12:15
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    Get insights on harnessing the complementary strengths of humans and AI.
14:15
  1. Ideas Academy - Exhibition Show Floor
    45 mins
    Get expert tips, advice and real-world examples for delivering events that wow on a budget.
16:00
  1. Short break
    Ideas Academy - Exhibition Show Floor
    15 mins
17:15
  1. Ideas Academy Closes for Day 1
    Ideas Academy - Exhibition Show Floor
    0 mins
10:45
  1. 30 mins
11:30
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    Get insights on crisis management and intelligent planning that allows for plan B, C and D when the clock is ticking. 
13:00
  1. Day 2 Lunch Break
    60 mins
14:15
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    Get valuable tools for harnessing a strong professional culture in your business
15:00
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    AI by Gevme
15:30
  1. Short break
    Ideas Academy - Exhibition Show Floor
    15 mins
16:45
  1. Ideas Academy - Exhibition Show Floor
    0 mins

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