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AIME Knowledge Program

Monday 10 February, 10am - 5.15pm | MCEC

The Knowledge Program takes place the day before the two-day trade exhibition commences. Our theme is "We Matter!". The Knowledge Program is curated in partnership with BEAMexperience and our Knowledge Program Committee. The Knowledge Program is included in the hosted buyer package, exhibitors receive two passes, and visitor buyers may upgrade their badge to attend. It is not open to visitor suppliers.

Beam Experience 

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AIME Welcome Event

Monday 10 February, 7pm - 10pm | Venue TBA

Following on from the Knowledge Program, the legendary AIME Welcome Event brings together hosted buyers, exhibitors, media and upgraded visitor buyers. Meet friends, new and old, at an evening filled with great entertainment, food and drink. 

Like the Knowledge Program, the Welcome Event is included in the hosted buyer package, exhibitors receive two passes, and visitor buyers may upgrade their badge to attend. It is not open to visitor suppliers.

The venue for the AIME 2025 Welcome Event will be announced soon!

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AIME Ideas Academy presented by Spice

Tuesday 11 February, 9.30am - 5.15pm | AIME show floor, MCEC
Wednesday 12 February, 9.30am - 4.45pm | AIME show floor, MCEC

Held on the AIME show floor, the AIME Ideas Academy presented by Spice will bring you practical sessions that you can use to enhance your event experience. The Ideas Academy program is open to all attendees.

Spice logo

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AIME Knowledge Program Agenda

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10:00
  1. Coffee on arrival
    MCEC Plenary Foyer
    60 mins
    • Networking
    Doors to the plenary session open at 10.30am.
11:00
  1. MCEC Plenary Foyer
    30 mins
    • Plenary
    We kick off AIME 2025's Knowledge Program with a dynamic welcome segment designed to energise and inspire.
12:15
  1. MCEC Plenary 3
    30 mins
    • Plenary
    This dynamic panel discussion brings together global industry leaders to explore the key trends, opportunities, and challenges that will shape 2025.
12:45
  1. Dr Kristy Goodwin
    MCEC Plenary 3
    45 mins
    • Plenary

    KEYNOTE SESSION 2: Powered-up performers: The neuroscience of sustainable peak-performance in a digital age

13:30
  1. MCEC Plenary 3
    15 mins
    • Plenary
13:45
  1. Light bite lunch & movement to breakout rooms
    MCEC Plenary Foyer
    60 mins
    • Plenary
14:45
  1. MCEC room 211
    60 mins
    • Breakout Sessions: Upskilling
    PRESENTATION: Discover how to elevate your approach to executive engagement.
  2. MCEC room 218
    60 mins
    • Breakout Sessions: Upskilling
    PANEL DISCUSSION: When people are at the heart of everything we do, Customer Experience (CX) should be at the forefront of our planning.
  3. MCEC room 208
    60 mins
    • Breakout Sessions: Self Leadership
    PRESENTATION: Understand the importance of PLAY - Purposeful Leisure Activating Youthfulness - on wellbeing and organisational culture.
  4. MCEC room 209
    60 mins
    • Breakout Sessions: Self Leadership
    PRESENTATION: Gain practical techniques for harnessing Emotional Intelligence to connect with audiences.
  5. MCEC room 216
    60 mins
    • Breakout Sessions: Industry Matters

    PANEL DISCUSSION: Join the conversation and help shape a future for the business events industry that fosters a safer, menopause-friendly workplace.

  6. MCEC room 212
    60 mins
    • Breakout Sessions: Industry Matters
    PRESENTATION: Emerging leaders play a key role in the future of the business events industry.
  7. MCEC room 213
    60 mins
    • Breakout Sessions: Industry Matters
    PANEL DISCUSSION: Incentive travel thrives on the strength of global connections, driving not just individual success but creating a ripple effect that benefits entire communities and industries.
  8. MCEC room 217
    60 mins
    • Breakout Sessions: Workplace Management

    WORKSHOP: Just as a turkey uses a distinctive "beep" to communicate effectively within a flock, communication within your multigenerational team needs to be clear, straightforward, and meaningful to create unforgettable guest experiences.

     

  9. MCEC room 219
    60 mins
    • Breakout Sessions: Workplace Management
    PRESENTATION: Have you ever noticed how some employees thrive in the midst of what seems like chaos? Or how they can laser-focus on a project, while routine tasks feel insurmountable?
  10. MCEC room 220
    60 mins
    • Breakout Sessions: Upskilling
    WORKSHOP: In today's fast-evolving landscape, associations must demonstrate not just the success but the deeper value of their events.
15:45
  1. Afternoon Tea
    MCEC Plenary Foyer
    15 mins
    • Networking
16:00
  1. MCEC room 211
    60 mins
    • Breakout Sessions: Upskilling
    PRESENTATION: Sales models and buyer preferences have evolved: the sales crossroads is here.
  2. MCEC room 218
    60 mins
    • Breakout Sessions: Self Leadership
    PRESENTATION: Explores how everyday acts of bravery create a high-performance culture.
  3. MCEC room 208
    60 mins
    • Breakout Sessions: Self Leadership
    WORKSHOP: Practical and interactive self-leadership toolkit.
  4. MCEC room 209
    60 mins
    • Breakout Sessions: Self Leadership
    WORKSHOP: Practical strategies to help you be more efficient and effective in your meeting planning.
  5. MCEC room 216
    60 mins
    • Breakout Sessions: Industry Matters
    PANEL DISCUSSION: This session will address IP challenges faced by DMCs and buyers.
  6. MCEC room 212
    60 mins
    • Breakout Sessions: Industry Matters
    PRESENTATION: In an era where tourism can either uplift or exploit communities, this presentation will explore how indigenous tourism can be a catalyst for positive change.
  7. MCEC room 213
    60 mins
    • Breakout Sessions: Industry Matters
    PANEL DISCUSSION: The global events industry is at a pivotal moment, reimagining how business is done. This session will present fresh insights from a MEA industry survey, revealing how key themes, such as sustainability, technology, AI-driven efficiency, inclusivity, and the need to monetise events, are reshaping business models across the region.
  8. MCEC room 217
    60 mins
    • Breakout Sessions: Workplace Management
    PRESENTATION: This session provides actionable insights on understanding and engaging with Generation Z in the workplace. 
  9. MCEC room 219
    60 mins
    • Breakout Sessions: Upskilling
    PRESENTATION: This workshop is one not to miss! Presented by award-winning social media and digital marketing expert, George Hawwa from global social media agency, Attention Experts.
  10. MCEC room 220
    60 mins
    • Breakout Sessions: Upskilling
    WORKSHOP: Are you ready to witness the ultimate clash of minds - AI vs. Human?
17:00
  1. Close of AIME 2025 Knowledge Program
    0 mins

AIME Knowledge Program committee members

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AIME Ideas Academy presented by Spice

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09:30
  1. Ideas Academy - Exhibition Show Floor
    45 mins
    Three senior events professionals deep dive into the proven design principles and trends that lead to events success.
10:45
  1. Morning Tea
    30 mins
11:30
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    Timeless business truths: Enterprise survival and other tips for success
12:15
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    Get insights on harnessing the complementary strengths of humans and AI.
14:15
  1. Ideas Academy - Exhibition Show Floor
    45 mins
    Get expert tips, advice and real-world examples for delivering events that wow on a budget.
16:00
  1. Short break
    Ideas Academy - Exhibition Show Floor
    15 mins
17:15
  1. Ideas Academy Closes for Day 1
    Ideas Academy - Exhibition Show Floor
    0 mins
10:45
  1. 30 mins
11:30
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    Get insights on crisis management and intelligent planning that allows for plan B, C and D when the clock is ticking. 
13:00
  1. Day 2 Lunch Break
    60 mins
14:15
  1. Ideas Academy - Exhibition Show Floor
    30 mins
    Get valuable tools for harnessing a strong professional culture in your business
15:00
  1. Ideas Academy - Exhibition Show Floor
    30 mins

    Explores the potential use cases of Generative AI and its profound impact on the exhibitions and business events industry.

     

15:30
  1. Short break
    Ideas Academy - Exhibition Show Floor
    15 mins
16:45
  1. Ideas Academy - Exhibition Show Floor
    0 mins

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