This is South Africa

12 November 2019 •

South Africa is one of the most diverse and enchanting countries in the world. The natural wonders of South Africa combined with an opportunity to experience extraordinary raw wildlife moments on safari are a winning combination for the success of conferences, meetings and incentive travel.

Conference groups can seamlessly run meetings in conjunction with game drives in key safari hotspots around the country or alternatively leave the cities behind at the end of their conference and explore South Africa’s easily accessible wilderness areas.

“South African Tourism will be partnering with South African Airways and Sun International at AIME 2020 to showcase South Africa as one of the world’s leading countries for events, conferences and incentive travel. We’re keen to expand business prospects from the APAC market and connect with meeting and incentive planners so we can highlight what South Africa has to offer in terms of ensuring a successful conference or event. Ultimately we want to encourage them to include South Africa as a destination that not only meets, but exceeds their clients’ expectations.” – Mosilo Sofonia, South African Tourism’s Hub Head for Australasia.

South Africa has the proven capacity and world-class infrastructure to successfully host major international business events and conferences. Their strength relies on the unmatched diversity of the destination, not only in terms of their welcoming people and rich culture, but in their ability to deliver the dynamic, flexible and exceptional value-for-money attributes of a major business events destination.

The South African National Convention Bureau (SANCB) is an extension of South African Tourism which acts as a ‘one-stop-solution’ for independent information and assistance. Meetings, Incentives, Conferences, Exhibition (MICE) planners can easily access any information they require on the destination. The SANCB also assists with delegate boosting activity including marketing to promote an event within key market sectors.

If you’re looking for a destination where you can be inspired by the people, sights, sounds and unrivalled tenacity that has seen so many thrive all over the world, South Africa is everything you’re looking for and more.



Find your event inspiration - subscribe today to receive the latest news from the AIME community