SENIOR PARTNER, SENIOR CONSULTANT, GAINING EDGE
WHY MIKE JOINED THE AIMEBASSADOR PROGRAM
“I was involved in the start up of AIME and have always believed in the need for a strong platform to develop and promote the business events sector across the Asia Pacific region. It is also an ideal platform for regional collaboration and there is no better time that now for this to take place.“
WHAT IS MIKE LOOKING FORWARD TO MOST ABOUT AIME 2021?
“Bringing a “hurt” business industry together to collaborate, exchange ideas, build partnerships, build business for the future and a roadmap out of the COVID crisis.”
Mike is a destination and convention bureau specialist with 30 years’ experience in the industry. He has consulted in Australia, Africa, China, Japan, Macao, Malaysia, Middle East, Thailand, South Korea, Serbia, South Africa, UK & USA. Mike was the lead consultant for establishment and capability strengthening for the Malaysia Convention and Exhibition Bureau. He oversees GainingEdge’s in-market sales representation and has also been providing consultancy services for destination, convention bureau and convention centre developments.
Mike served as General Manager Sales & Marketing for the Melbourne Convention & Visitors Bureau. He also worked in senior marketing roles with Tourism Australia helping establish their presence in the Asia market and overseeing travel trade development in the United Kingdom and Ireland. He was also instrumental in the development of AIME as the Asia Pacific’s largest business events trade show and the world’s first BestCities Global Alliance. Mike is also a past National President of Meetings and Events of Australia.
KICKSTARTING OUR INDUSTRY, TOGETHER.