ABOUT MIKE 

Mike is a destination and convention bureau specialist with 30 years’ experience in the industry. He has consulted in Australia, Africa, China,  Japan, Macao, Malaysia, Middle East, Thailand, South Korea, Serbia, South Africa, UK & USA. Mike was the lead consultant for establishment and capability strengthening for the Malaysia Convention and Exhibition Bureau. He oversees GainingEdge’s in-market sales representation and has also been providing consultancy services  for  destination,   convention bureau  and convention centre developments.

Mike served as General Manager Sales  & Marketing for the Melbourne Convention & Visitors Bureau. He also worked in senior marketing roles with Tourism Australia helping establish their presence in the Asia market and overseeing travel trade development in the United Kingdom and Ireland. He was also instrumental in the development of AIME as the Asia Pacific’s largest business events trade show and the world’s first BestCities Global Alliance. Mike is also a past National President of Meetings and Events of Australia.

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Read Mike’s thoughts on unlocking the future of business events here