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AIME Logo

10–12 February 2025 | Melbourne, Australia

AIME Logo

10–12 February 2025 | Melbourne, Australia

About

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AIME - Where the business events world meets in APAC

AIME is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers.

AIME 2025 will play host to 20,000 meetings between exhibitors and buyers. We pride ourselves on the quality of these meetings, we use a seamless blend of human expertise and cutting-edge artificial intelligence to accurately match exhibitors and buyers. The AIME 2024 event generated a staggering $330m of business between exhibitors and buyers.

We are an UFI approved event and our attendee figures are audited by AMMA, with 4,188 attendees at AIME 2024.

Asia-Pacific Incentives and Meetings Event (AIME) is owned by Melbourne Convention Bureau (MCB) and managed by Talk2 Media & Events. Our Venue Partner is the Melbourne Convention & Exhibition Centre (MCEC).

Owned by: MCB

Melbourne Convention Bureau

Managed by: Talk2

Talk2 Media & Events

Venue Partner: MCEC

MCEC logo

Key components of AIME

Knowledge Program

Knowledge Program

Monday 10 February 2025

Featuring inspirational keynote speakers and multi-stream learning sessions, giving attendees the tools to enhance their event experience. Two networking sessions are also included in the Knowledge Program.

AIME Welcome Event

Welcome Event

Monday 10 February 2025

Our legendary Welcome Event brings together buyers and exhibitors to celebrate the vibrant business events community with great food, drink and entertainment at a unique Melbourne venue.

Exhibitors and buyers meeting at AIME

Exhibition & Meetings

Tuesday 11 & Wednesday 12 February 2025

The exhibition is where meetings take place between buyers and exhibitors. The AIME Ideas Academy presented by Spice Magazine offers attendees practical advice & insights. 

AIME at a glance

AIME at a glance graphic

Your host city - Melbourne

Experience Melbourne

Experience Melbourne

Melbourne is Australia’s capital of the unexpected. Attend AIME, extend your stay and unearth what Melbourne has to offer.

The city leads the way in events, arts, culture, sport and infrastructure, and boasts a year-round calendar of annual events, festivals and shows, underpinned with a rich multicultural history and a food haven for exploration.

Discover some of the wonders of Melbourne

Photo credit: Tourism Australia

Plan an event in Melbourne

Plan an event in Melbourne

Explore everything Melbourne has to offer during AIME and discover why it’s the ideal location for your next event.

The Melbourne Convention Bureau is here to help with a suite of complimentary event planning tools you need to make event planning seamless and fun, from digital assets to sample itineraries and checklists.

Explore Melbourne's endless possibilities!

Photo credit: Melbourne Convention Bureau_©RobBlackburn

Meet the team

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Matt Pearce 
CEO, Talk2 Media & Events
matt.pearce@talk2.media

Experience:

  • International Director & Managing Director, Diversified Communications
  • General Manager Publishing, PMP
  • Managing Director, Sportsworld Media Group
  • Board Member UFI, EEAA, ABEA
  • Director, VP, NextSense


 

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Silke Calder 
Event Director
silke.calder@talk2.media

Experience:

  • Director Sales Guest Events, Messe Frankfurt
  • International Congress Manager, Fresenius Kabi Deutschland
  • Group Exhibition Manager, Messe Frankfurt Middle East
  • Account Director, Saatchi & Saatchi Healthcare


 

John Wilson AIME

John Wilson 
Marketing Director
john.wilson@talk2.media

Experience:

  • Marketing Director Australia, Informa
  • Head of Marketing Events APAC, Foundry
  • Marketing Director Australia, Deutsche Messe
  • Head of Marketing, Axiom

Kayla Elliott

Kayla Elliott 
Marketing Executive
michaela.elliott@talk2.media

Experience:

  • Digital Marketing Specialist, Fortress Australia
  • Content Producer, GeekBomb Entertainment
  • Digital Marketing Specialist, Seamless Atomica
  • Marketing and Communications Advisor, My Pathway


 

Georgia Zagorac

Georgia Zagorac 
Hosted Buyer
Manager
georgia.zagorac@talk2.media

Experience:

  • Business Events Project Manager, Tourism New Zealand
  • Project Coordinator & PA, TVNZ
  • Project Coordinator & PA, PwC
  • Project Coordinator & PA, KPMG


 

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Gemma-Ann Taylor 
Assistant Hosted Buyer Manager
gemma.taylor@talk2.media

Experience:

  • Project Manager, ASN Events
  • Conference Operations Supervisor, Citadine Melbourne on Bourke
  • Event Assistant, Victoria University
  • Tactical Merchandise Representative, Procter & Gamble


 

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Felicity Fox 
Hosted Buyer Research & Recruitment
felicity.fox@talk2.media

Experience:

  • Manager - Business Research, Melbourne Convention and Exhibition Centre
  • Sales Manager, MHF Marketing
  • Account Manager, MEG
  • Account Manager, World Congress Centre Melbourne


 

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Szilvia Horkai 
Event Sales Manager
szilvia.horkai@talk2.media

Experience:

  • Business Development Manager, Hotel Grand Chancellor Melbourne
  • Event Booking Centre Sales Executive, JW Marriott Marquis Hotel Dubai
  • Reservations Sales Agent, Hilton Worldwide
  • Reservations Agent, Meeting Point Malta


 

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Suzie Kovacevic 
Event Sales Manager
suzie.kovacevic@talk2.media

Experience:

  • ANZ Representative, UITP
  • ANZ Representative, RAI Amsterdam
  • Sales Executive, Wollongong City of Innovation
  • International Marketing Manager, ICMS Australasia
  • Events Manager, ICC Sydney


 

Fumi Nishizawa

Fumi Nishizawa 
Event Sales Manager
fumi.nishizawa@talk2.media

Experience:

  • Assistant Director of Catering & Events Sales, InterContinental Melbourne The Rialto
  • Business Development Manager, Grand Hyatt Melbourne
  • Business Development Manager, InterContinental Sorrento Mornington Peninsula


 

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Claire Graham 
Director of Operations & Content
claire.graham@talk2.media

Experience:

  • Event Director, Interpoint Events
  • Senior Producer, bgb Experience Agency
  • Event Producer, Xphyr Brand Experiences
  • Marketing Executive, Brand Events


 

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Annalise Knight 
Event Coordinator
annalise.knight@talk2.media

Experience:

  • Onsite Assistant Event Manager, Cirka
  • Studio Operations Assistant, Wood Bagot
  • Onsite Assistant Event Manager, TEG
  • Office Manager, Rocketstars Academy


 

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Nissa Ni 
Event and Systems Coordinator
nissa.ni@talk2.media

Experience:

  • Administration Assistant, Melbourne Convention and Exhibition Centre
  • Receptionist, Sofitel Melbourne
  • Reservation Supervisor, Shangri-La Hotel Sydney
  • Administration Assistant, Fightmind


 

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