As owner and Founder of Australia’s most 5-star rated social media agency ‘Attention Experts’ which was started in 2016, George has worked on social media strategy, management and analysis across over 20 different industries with companies from across the world.

As Growth Director of George is in charge of the overall client strategy and also agency growth. George won the ‘Outstanding Young Entrepreneur’ award at the NSW Regional BusinessChamber Awards in 2018. George started Attention Experts, after successfully starting, building, and selling two multi-million dollar businesses utilising social media.

He was approached by organisations, for his competence after both businesses were sold, and hence decided to embark on establishing his own social media agency. George has a bachelor in Mathematics and Finance from the University of Technology, Sydney and a bachelor of Arts – majoring in Asian Business Studies and Politics from Griffith University. George has been called to be an expert witness in court cases involving social media defamation and trademark infringement.

He’s a sought-after keynote speaker and presenter for industry groups and in-house training on the subject of social media. George lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.

WHERE YOU CAN SEE George…

Synopsis

Discover the latest in social media strategy to supercharge your campaigns in 2024. This workshop will focus on the fundamentals required to create a successful social media marketing campaign in 2024 and some key industry secrets and principles that are often left out of educational material on social media marketing!
In this workshop, we’ll focus on your return on investment, understanding Key Performance Indicators, what metrics are vital for success and what goes into creating a successful model for success in social media marketing. We’ll also look at the latest trends in algorithms and platforms for 2024. This workshop is a must-attend for any keen marketer or business owner looking for tangible results in an ever-evolving competitive landscape, presented by an award-winning industry leader.

Key Takeaways

1. How to successfully set KPIs for a social media campaign?
2. What is the best way to work your social media strategy to ensure success?
3. What is the one metric that will catapult your campaign to success, and it’s not what you think!

Target Audience

This workshop is created for business owners/leaders interested in building their knowledge of a key growth channel and as well as marketing professionals who feel they are not achieving suitable results on their social media marketing and has questions about how to make it more viable as a marketing channel.