Lauren Hayward
Owner and Managing Director, Forum Group Events and Marketing
Lauren Hayward is the owner and managing director of Forum Group Events and Marketing, a multi-award-winning corporate event marketing and management agency, that has more than 25 years’ experience in producing innovative, world-class events.
As a NSW Government preferred supplier, trusted by global Fortune 500 companies, Forum Group’s integrated campaign approach offers an end-to-end solution for client’s events and marketing objectives, starting from the initial strategic planning, event marketing and management execution, through to post event activities that will guarantee ROI. Over the past 15 years, Lauren has overseen event campaigns for several Australian government departments, as well as various corporations, including some of the largest global IT companies; working with CEOs and senior managers to help achieve desired business outcomes. Lauren has previously been awarded Young Achiever of the Year at the Australian Event Awards, as well as YMEA Future Leader and Event Manager of the Year by Meetings and Events Australia.
WHERE YOU CAN SEE Lauren…
Session Name:
Event Marketing Essentials
Synopsis
From creating a winning pitch to making an award submission, get the expert tips on marketing your event to its full potential. The presentation will include:
* Marketing your event and how it lives post-event.
* Measuring impact.
* Bringing your event brand identity to life.
Key Takeaways
–
Target Audience
–
AIME 2024 Speakers
Knowledge Program and Ideas Academy Speakers Announced
Mark Cooper
CEO, IACC
Katy Aldrich
General Manager, Australia and New Zealand, SongDivision
Julz Partington
Creative Director, Encore Event Technologies APAC
Lisa Kelliher
Head of People & Culture, Be Challenged
Ron Anderson
Creative Experience Officer, Unicorn Group and REALM Australia
Kate Atkinson
Regional Vice President, Sales and Marketing, Pacific and Indonesia, Hyatt Hotels Corporation
Sarah Morse
Director, Unchained Solutions
George Hawwa
Founder and Growth Director, Attention Experts
Rebecca Grace
General Manager, Centre for Inclusive Design
Lisa Ronson
Chief Marketing Officer, Coles Group
Thomas Staunton
CEO, SoldOut Events
Kai Hattendorf
CEO, UFI - The Global Association of the Exhibition Industry
Stephen Koukoulas
Managing Director, Market Economics Pty Ltd
Simon Cooper
Managing Director, Interpoint Events
Virginia Loyola
Senior Manager, Global Sales, Arinex Group
Nicole Tingey
Director, Clockwise Consulting
Bruce Keebaugh
Co-Founder, The Big Group
Seb Terry
Inspirational Keynote Speaker, Sebastian Terry
El Kwang
Founder + Chief Engager, BEAMexperience
Ian Curley
Director of Kitchen Operations Australia, Ovolo Hotels
Diane Demetre
Motivational Leadership & Mindset Speaker, Diane Demetre
Peter Haycroft
Head Chef, Melbourne Convention and Exhibition Centre
Katerina Grant
Director, Kat&Co
Mike Williams
Senior Partner & Senior Consultant, GainingEdge
Samantha Ferrier
Sustainability Manager, Melbourne Convention and Exhibition Centre (MCEC)
Tanya Wick
Senior Leader, Totem Connections
Melissa Brown
Chief Executive Officer, Australian Business Events Association
Chris Sheldon
Managing Director, Curtis Stone Events
Deanna Varga
CEO & Founder, Mayvin Global
Megan Van Den Berg
Co Owner, https://kinyalerrk.com.au/
Alana Bicknell
Director of Sales and Planning, New Zealand International Convention Center
Daniel 'Fuzz' Walker
Managing Director (Asia Pacific), Afterburner
Michelle Sargent
Director, CWT Meetings & Events
Melissa Murphy
Head of Conference Operations, Arinex
Veemal Gungadin
CEO, Gevme
Charlotte Juniper
Winner of ICCA AP Youth Challenge 2023, Adelaide Convention Center
Henri Turra
Managing Director, Radish Events
Bernard Stephens
General Manager, Harry the Hirer
Natalie Simmons
Founder & CEO, Barefoot Citizens Consulting
Fernando Barraza
Creative Director, Cirkus Bizurkus
Jill Midlovets
Kitchen Coordinator, OzHarvest
Lucy Meixner
Adelaide Convention Center, Winner of ICCA AP Youth Challenge 2023
Lisa Meehan
Head of Delivery, Diversified Communications
John Burgess
Director of Strategy, Little Rocket
Nadav Kahn
Lead Wellbeing Facilitator, Vibrate Your Mind
Vanessa Green
CEO, Cliftons
Waikin Wong
Regional Director, ICCA Asia Pacific
Emma Bamblett
Artist and Co-owner, Kinya Lerrk