Lauren Hayward

Owner and Managing Director, Forum Group Events and Marketing

Lauren Hayward is the owner and managing director of Forum Group Events and Marketing, a multi-award-winning corporate event marketing and management agency, that has more than 25 years’ experience in producing innovative, world-class events.
As a NSW Government preferred supplier, trusted by global Fortune 500 companies, Forum Group’s integrated campaign approach offers an end-to-end solution for client’s events and marketing objectives, starting from the initial strategic planning, event marketing and management execution, through to post event activities that will guarantee ROI. Over the past 15 years, Lauren has overseen event campaigns for several Australian government departments, as well as various corporations, including some of the largest global IT companies; working with CEOs and senior managers to help achieve desired business outcomes. Lauren has previously been awarded Young Achiever of the Year at the Australian Event Awards, as well as YMEA Future Leader and Event Manager of the Year by Meetings and Events Australia.

WHERE YOU CAN SEE Lauren…

 

Session Name:

Event Marketing Essentials

 

Synopsis

From creating a winning pitch to making an award submission, get the expert tips on marketing your event to its full potential. The presentation will include:
* Marketing your event and how it lives post-event.
* Measuring impact.
* Bringing your event brand identity to life.

 

Key Takeaways

 

Target Audience

AIME 2024 Speakers

Knowledge Program and Ideas Academy Speakers Announced

Mark Cooper

CEO, IACC

Katy Aldrich

General Manager, Australia and New Zealand, SongDivision

Julz Partington

Creative Director, Encore Event Technologies APAC

Lisa Kelliher

Head of People & Culture, Be Challenged

Ron Anderson

Creative Experience Officer, Unicorn Group and REALM Australia

Kate Atkinson

Regional Vice President, Sales and Marketing, Pacific and Indonesia, Hyatt Hotels Corporation

Sarah Morse

Director, Unchained Solutions

George Hawwa

Founder and Growth Director, Attention Experts

Rebecca Grace

General Manager, Centre for Inclusive Design

Lisa Ronson

Chief Marketing Officer, Coles Group

Thomas Staunton

CEO, SoldOut Events

Kai Hattendorf

CEO, UFI - The Global Association of the Exhibition Industry

Stephen Koukoulas

Managing Director, Market Economics Pty Ltd

Simon Cooper

Managing Director, Interpoint Events

Virginia Loyola

Senior Manager, Global Sales, Arinex Group

Nicole Tingey

Director, Clockwise Consulting

Bruce Keebaugh

Co-Founder, The Big Group

Seb Terry

Inspirational Keynote Speaker, Sebastian Terry

El Kwang

Founder + Chief Engager, BEAMexperience

Ian Curley

Director of Kitchen Operations Australia, Ovolo Hotels

Diane Demetre

Motivational Leadership & Mindset Speaker, Diane Demetre

Peter Haycroft

Head Chef, Melbourne Convention and Exhibition Centre

Katerina Grant

Director, Kat&Co

Mike Williams

Senior Partner & Senior Consultant, GainingEdge

Samantha Ferrier

Sustainability Manager, Melbourne Convention and Exhibition Centre (MCEC)

Tanya Wick

Senior Leader, Totem Connections

Melissa Brown

Chief Executive Officer, Australian Business Events Association

Chris Sheldon

Managing Director, Curtis Stone Events

Deanna Varga

CEO & Founder, Mayvin Global

Megan Van Den Berg

Co Owner, https://kinyalerrk.com.au/

Alana Bicknell

Director of Sales and Planning, New Zealand International Convention Center

Daniel 'Fuzz' Walker

Managing Director (Asia Pacific), Afterburner

Michelle Sargent

Director, CWT Meetings & Events

Melissa Murphy

Head of Conference Operations, Arinex

Veemal Gungadin

CEO, Gevme

Charlotte Juniper

Winner of ICCA AP Youth Challenge 2023, Adelaide Convention Center

Henri Turra

Managing Director, Radish Events

Bernard Stephens

General Manager, Harry the Hirer

Natalie Simmons

Founder & CEO, Barefoot Citizens Consulting

Fernando Barraza

Creative Director, Cirkus Bizurkus

Jill Midlovets

Kitchen Coordinator, OzHarvest

Lucy Meixner

Adelaide Convention Center, Winner of ICCA AP Youth Challenge 2023

Lisa Meehan

Head of Delivery, Diversified Communications

John Burgess

Director of Strategy, Little Rocket

Nadav Kahn

Lead Wellbeing Facilitator, Vibrate Your Mind

Vanessa Green

CEO, Cliftons

Waikin Wong

Regional Director, ICCA Asia Pacific

Emma Bamblett

Artist and Co-owner, Kinya Lerrk

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