Samantha Ferrier

Sustainability Manager, Melbourne Convention and Exhibition Centre (MCEC)

“Samantha Ferrier is the Sustainability Manager at the Melbourne Convention and Exhibition Centre (MCEC). MCEC hosts more than 1000 events each year and is well regarded for its environmental sustainability initiatives. Sam seeks to ensure that the legacy left behind by MCEC, and indeed the events industry, is one that is positive and restorative. Sam developed MCEC’s five-year Sustainability Strategy and Action Plan and is responsible for its delivery.
Sam has been working in waste, environmental management and sustainability for over ten years, with experience in driving programs for non-for-profits, private companies and government. She is a member of the Australian Business Events Council (ABEA) Sustainability Council, the former chair of the Goulburn Valley Waste and Resource Recovery Group Education Steering Committee and was one of the early adopters in local government to develop a Waste Wise Events program.
She is driven by a passion for waste avoidance, regeneration, circular economy, food security, education, action on climate change and reducing our collective environmental footprint. Sam holds a Master’s degree in environmental management from RMIT University, Melbourne.”



Session Name:

The Net Zero Carbon Events Pledge



Our industry knows we must act on climate change. We have responded by developing the biggest, most inclusive collaboration ever seen in our industry – the Net Zero Carbon Events (NZCE) Pledge. The initiative is the events industry’s global campaign to achieve net zero emissions by 2050 – at the latest. Hosted by Joint Meetings Industry Council (JMIC) and supported by the United Nations, NZCE is supported globally by over 600 businesses from across our sector. Join this session to hear from UFI’s CEO, Kai Hattendorf, who will provide an overview of the key elements of the pledge, highlighting the role of the events industry in addressing climate change collectively. Kai will then be joined by a panel of local practitioners who will share their journey as signatories to the pledge, providing tangible tips. The panel will answer questions and address challenges to help audience members along their own emissions reduction journey.


Key Takeaways

“1. An understanding of the Net Zero Carbon Events Pledge and what it means to become a signatory
2. How the Net Zero Carbon Events pledge relates to the Asia Pacific
3. The benefits and challenges associated with committing to net zero emissions
4. How to start your net zero emissions journey”


Target Audience

Venues, organisers, service providers, associations, suppliers and destinations

AIME 2024 Speakers

Knowledge Program and Ideas Academy Speakers Announced

Mark Cooper


Katy Aldrich

General Manager, Australia and New Zealand, SongDivision

Julz Partington

Creative Director, Encore Event Technologies APAC

Lisa Kelliher

Head of People & Culture, Be Challenged

Ron Anderson

Creative Experience Officer, Unicorn Group and REALM Australia

Kate Atkinson

Regional Vice President, Sales and Marketing, Pacific and Indonesia, Hyatt Hotels Corporation

Sarah Morse

Director, Unchained Solutions

George Hawwa

Founder and Growth Director, Attention Experts

Rebecca Grace

General Manager, Centre for Inclusive Design

Lisa Ronson

Chief Marketing Officer, Coles Group

Thomas Staunton

CEO, SoldOut Events

Kai Hattendorf

CEO, UFI - The Global Association of the Exhibition Industry

Stephen Koukoulas

Managing Director, Market Economics Pty Ltd

Simon Cooper

Managing Director, Interpoint Events

Virginia Loyola

Senior Manager, Global Sales, Arinex Group

Nicole Tingey

Director, Clockwise Consulting

Bruce Keebaugh

Co-Founder, The Big Group

Seb Terry

Inspirational Keynote Speaker, Sebastian Terry

El Kwang

Founder + Chief Engager, BEAMexperience

Ian Curley

Director of Kitchen Operations Australia, Ovolo Hotels

Diane Demetre

Motivational Leadership & Mindset Speaker, Diane Demetre

Peter Haycroft

Head Chef, Melbourne Convention and Exhibition Centre

Katerina Grant

Director, Kat&Co

Mike Williams

Senior Partner & Senior Consultant, GainingEdge

Tanya Wick

Senior Leader, Totem Connections

Melissa Brown

Chief Executive Officer, Australian Business Events Association

Chris Sheldon

Managing Director, Curtis Stone Events

Deanna Varga

CEO & Founder, Mayvin Global

Megan Van Den Berg

Co Owner,

Alana Bicknell

Director of Sales and Planning, New Zealand International Convention Center

Daniel 'Fuzz' Walker

Managing Director (Asia Pacific), Afterburner

Michelle Sargent

Director, CWT Meetings & Events

Melissa Murphy

Head of Conference Operations, Arinex

Veemal Gungadin

CEO, Gevme

Charlotte Juniper

Winner of ICCA AP Youth Challenge 2023, Adelaide Convention Center

Henri Turra

Managing Director, Radish Events

Bernard Stephens

General Manager, Harry the Hirer

Natalie Simmons

Founder & CEO, Barefoot Citizens Consulting

Fernando Barraza

Creative Director, Cirkus Bizurkus

Jill Midlovets

Kitchen Coordinator, OzHarvest

Lucy Meixner

Adelaide Convention Center, Winner of ICCA AP Youth Challenge 2023

Lauren Hayward

Owner and Managing Director, Forum Group Events and Marketing

Lisa Meehan

Head of Delivery, Diversified Communications

John Burgess

Director of Strategy, Little Rocket

Nadav Kahn

Lead Wellbeing Facilitator, Vibrate Your Mind

Vanessa Green

CEO, Cliftons

Waikin Wong

Regional Director, ICCA Asia Pacific

Emma Bamblett

Artist and Co-owner, Kinya Lerrk


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