Natalie Simmons spent 21 years in the MICE sector leading award-winning global businesses. Recognising the shift to purpose driven brands early, Natalie pioneered solutions for purposeful business while delivering bottom line growth, higher employee engagement and meaningful customer solutions. In 2020 at the height of the pandemic, Natalie embarked on a new venture, founding Barefoot Citizens Consulting, a group of businesses with a focus on creating impact, for people and the planet.

Natalie has been working with corporations all over the world to redefine their corporate purpose and integrate an actionable and measurable program which has proven results both for employees and customer engagement. Her work clearly demonstrates that by focusing on the UN Sustainable Development Goal #17 –Partnerships For The Goals -anything is possible. With Natalie’s extensive MICE experience her ability to weave the power of events to the opportunity of creating positive impact for people and the planet will inspire action for more Purposeful events.
Natalie’s story is personal, telling, and above all inspiring for any company or individual looking to understand how we each can contribute to achieving a common goal.

WHERE YOU CAN SEE Natalie…

Synopsis

In an ever-changing world where companies are recognising that purpose needs to no longer be on the periphery of their strategy but at its core to thrive, there are still many unanswered questions. How do you integrate meaningful purpose into corporate purpose, engaging both your employees and customers while driving profitable growth? It had been shown time and time again that the most successful companies who put purpose at their core are able to redefine the playing field and reshape their value proposition, overcoming the challenges of slowing growth and declining profits.

We have seen an acceleration in the divide between purposeful businesses and those that have not made the shift, a trend which is gathering momentum and will continue to do so as we navigate a shifting landscape across talent, customers, shareholders, stakeholders and the communities in which we operate as businesses.

Purpose Drives People. People Build Communities. Communities Change The World and the world of business is the greatest opportunity to create impact with MICE being the one of the critical launchpads to create true and long lasting change.

The session will include live stories, an understanding of the role MICE does and can play to create change and how being creating meaningful environmental and social impact solutions you will also drive a more engaged audience and build brand advocacy in the process.

Key Takeaways

• Creating relevant Purpose focused MICE content
• Purpose is not sustainability and to win the hearts and minds of your audience you have to start with Purpose
• Creating competitive advantage with Purpose in MICE

Target Audience

Decision makers across events, marketing and strategic content developers looking to create impactful events with strategic and actionable outcomes.