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10:00
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Coffee on arrivalMCEC Plenary Foyer60 mins
- Networking
Doors to the plenary session open at 10.30am.
11:00
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MCEC Plenary 330 mins
- Plenary
We kick off AIME 2025's Knowledge Program with a dynamic welcome segment designed to energise and inspire.
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11:30
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MCEC Plenary 345 mins- Plenary
KEYNOTE SESSION 1: ADAPT
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12:15
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MCEC Plenary 330 mins
- Plenary
This dynamic panel discussion brings together global industry leaders to explore the key trends, opportunities, and challenges that will shape 2025.
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12:45
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MCEC Plenary 345 mins- Plenary
KEYNOTE SESSION 2: Powered-up performers: The neuroscience of sustainable peak-performance in a digital age
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13:30
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MCEC Plenary 315 mins
- Plenary
13:45
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Light bite lunch & movement to breakout roomsMCEC Plenary Foyer60 mins
- Plenary
14:43
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1 mins
14:45
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MCEC room 21160 mins
- Breakout Sessions: Upskilling
PRESENTATION: Discover how artificial intelligence is reshaping the future of events and marketing in ways you can’t afford to miss. Whether you're a seasoned pro or new to the game, this session will show you how to harness AI to captivate your audience and streamline your event strategy. -
MCEC room 21960 mins
- Breakout Sessions: Upskilling
PANEL DISCUSSION: When people are at the heart of everything we do, Customer Experience (CX) should be at the forefront of our planning. -
MCEC room 20860 mins
- Breakout Sessions: Self Leadership
PRESENTATION: Understand the importance of PLAY - Purposeful Leisure Activating Youthfulness - on wellbeing and organisational culture. -
MCEC room 20960 mins
- Breakout Sessions: Self Leadership
PRESENTATION: Gain practical techniques for harnessing Emotional Intelligence to connect with audiences. -
MCEC room 21660 mins
- Breakout Sessions: Industry Matters
PANEL DISCUSSION: Join the conversation and help shape a future for the business events industry that fosters a safer, menopause-friendly workplace.
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MCEC room 21260 mins
- Breakout Sessions: Industry Matters
PRESENTATION: Emerging leaders play a key role in the future of the business events industry. -
MCEC room 21360 mins
- Breakout Sessions: Industry Matters
PANEL DISCUSSION: Incentive travel thrives on the strength of global connections, driving not just individual success but creating a ripple effect that benefits entire communities and industries. -
MCEC room 21760 mins
- Breakout Sessions: Workplace Management
WORKSHOP: Just as a turkey uses a distinctive "beep" to communicate effectively within a flock, communication within your multigenerational team needs to be clear, straightforward, and meaningful to create unforgettable guest experiences.
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MCEC room 21860 mins
- Breakout Sessions: Workplace Management
PRESENTATION: Have you ever noticed how some employees thrive in the midst of what seems like chaos? Or how they can laser-focus on a project, while routine tasks feel insurmountable? -
MCEC room 22060 mins
- Breakout Sessions: Upskilling
WORKSHOP: In today's fast-evolving landscape, associations must demonstrate not just the success but the deeper value of their events.
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15:45
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Afternoon TeaOutside breakout rooms15 mins
- Networking
16:00
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MCEC room 21160 mins
- Breakout Sessions: Upskilling
PRESENTATION: Sales models and buyer preferences have evolved: the sales crossroads is here. -
MCEC room 21860 mins
- Breakout Sessions: Self Leadership
PRESENTATION: Explores how everyday acts of bravery create a high-performance culture. -
MCEC room 20860 mins
- Breakout Sessions: Self Leadership
WORKSHOP: Practical and interactive self-leadership toolkit. -
MCEC room 20960 mins
- Breakout Sessions: Self Leadership
WORKSHOP: Practical strategies to help you be more efficient and effective in your meeting planning. -
MCEC room 21660 mins
- Breakout Sessions: Industry Matters
PANEL DISCUSSION: This session will address IP challenges faced by DMCs and buyers. -
MCEC room 21260 mins
- Breakout Sessions: Industry Matters
PRESENTATION: In an era where tourism can either uplift or exploit communities, this presentation will explore how indigenous tourism can be a catalyst for positive change. -
MCEC room 21360 mins
- Breakout Sessions: Industry Matters
PANEL DISCUSSION: The global events industry is at a pivotal moment, reimagining how business is done. This session will present fresh insights from a MEA industry survey, revealing how key themes, such as sustainability, technology, AI-driven efficiency, inclusivity, and the need to monetise events, are reshaping business models across the region. -
MCEC room 21760 mins
- Breakout Sessions: Workplace Management
PRESENTATION: This session provides actionable insights on understanding and engaging with Generation Z in the workplace. -
2.9 - Creating Social and Digital Marketing ROI for Meetings and Events in 2025 – presented by IAPCOMCEC room 21960 mins
- Breakout Sessions: Upskilling
PRESENTATION: This workshop is one not to miss! Presented by award-winning social media and digital marketing expert, George Hawwa from global social media agency, Attention Experts. -
MCEC room 22060 mins
- Breakout Sessions: Upskilling
WORKSHOP: Join us for an immersive, hands-on workshop that will revolutionise your approach to event planning.
*Laptops and tablets are strongly encouraged for hands-on experience.
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17:00
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Close of AIME 2025 Knowledge Program0 mins