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10:00
  1. MCEC Plenary Foyer
    60 mins
    Doors to the plenary session open at 10.30am.
11:00
  1. MCEC Plenary 3
    30 mins
    We kick off AIME 2025's Knowledge Program with a dynamic welcome segment designed to energise and inspire.
12:45
  1. MCEC Plenary 3
    45 mins

    KEYNOTE SESSION 2: Powered-up performers: The neuroscience of sustainable peak-performance in a digital age

13:30
  1. MCEC Plenary 3
    15 mins
13:45
  1. MCEC Plenary Foyer
    60 mins
14:45
  1. MCEC room 217
    60 mins

    WORKSHOP: Just as a turkey uses a distinctive "beep" to communicate effectively within a flock, communication within your multigenerational team needs to be clear, straightforward, and meaningful to create unforgettable guest experiences.

     

  2. MCEC room 218
    60 mins
    PRESENTATION: Have you ever noticed how some employees thrive in the midst of what seems like chaos? Or how they can laser-focus on a project, while routine tasks feel insurmountable?
  3. MCEC room 220
    60 mins
    WORKSHOP: In today's fast-evolving landscape, associations must demonstrate not just the success but the deeper value of their events.
  4. MCEC room 211
    60 mins
    PRESENTATION: Discover how artificial intelligence is reshaping the future of events and marketing in ways you can’t afford to miss. Whether you're a seasoned pro or new to the game, this session will show you how to harness AI to captivate your audience and streamline your event strategy.
  5. MCEC room 219
    60 mins
    PANEL DISCUSSION: When people are at the heart of everything we do, Customer Experience (CX) should be at the forefront of our planning.
  6. MCEC room 208
    60 mins
    PRESENTATION: Understand the importance of PLAY - Purposeful Leisure Activating Youthfulness - on wellbeing and organisational culture.
  7. MCEC room 209
    60 mins
    PRESENTATION: Gain practical techniques for harnessing Emotional Intelligence to connect with audiences.
  8. MCEC room 216
    60 mins

    PANEL DISCUSSION: Join the conversation and help shape a future for the business events industry that fosters a safer, menopause-friendly workplace.

  9. MCEC room 212
    60 mins
    PRESENTATION: Emerging leaders play a key role in the future of the business events industry.
  10. MCEC room 213
    60 mins
    PANEL DISCUSSION: Incentive travel thrives on the strength of global connections, driving not just individual success but creating a ripple effect that benefits entire communities and industries.
15:45
  1. Outside breakout rooms
    15 mins
16:00
  1. MCEC room 211
    60 mins
    PRESENTATION: Sales models and buyer preferences have evolved: the sales crossroads is here.
  2. MCEC room 218
    60 mins
    PRESENTATION: Explores how everyday acts of bravery create a high-performance culture.
  3. MCEC room 208
    60 mins
    WORKSHOP: Practical and interactive self-leadership toolkit.
  4. MCEC room 209
    60 mins
    WORKSHOP: Practical strategies to help you be more efficient and effective in your meeting planning.
  5. MCEC room 216
    60 mins
    PANEL DISCUSSION: This session will address IP challenges faced by DMCs and buyers.
  6. MCEC room 212
    60 mins
    PRESENTATION: In an era where tourism can either uplift or exploit communities, this presentation will explore how indigenous tourism can be a catalyst for positive change.
  7. MCEC room 213
    60 mins
    PANEL DISCUSSION: The global events industry is at a pivotal moment, reimagining how business is done. This session will present fresh insights from a MEA industry survey, revealing how key themes, such as sustainability, technology, AI-driven efficiency, inclusivity, and the need to monetise events, are reshaping business models across the region.
  8. MCEC room 217
    60 mins
    PRESENTATION: This session provides actionable insights on understanding and engaging with Generation Z in the workplace. 
  9. MCEC room 219
    60 mins
    PRESENTATION: This workshop is one not to miss! Presented by award-winning social media and digital marketing expert, George Hawwa from global social media agency, Attention Experts.
  10. MCEC room 220
    60 mins
    WORKSHOP: Join us for an immersive, hands-on workshop that will revolutionise your approach to event planning. 
    *Laptops and tablets are strongly encouraged for hands-on experience.